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How consumers’ adopting intentions towards eco-friendly smart home services are shaped? An extended technology acceptance model

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Abstract

Eco-friendly smart home services (ESHS) play a significant role in environmental protection. The study aims to investigate consumers’ intention to adopt ESHS and employs the theory of technology acceptance model as the theoretical research framework. The model was further extended by incorporating the constructs of knowledge, perceived risk, and environmental consciousness. Data were collected from 643 respondents through a self-administered questionnaire survey and analyzed by structural equation modeling. Results confirmed that perceived ease of use, perceived usefulness, knowledge, and environmental consciousness significantly and positively influence consumers’ intention to adopt ESHS. Consumers’ perceived risk negatively influences perceived usefulness, and consumers’ perceived risk also reduces their intention to adopt ESHS. Moreover, consumers’ knowledge has a positive effect on perceived ease of use and perceived usefulness but has a negative effect on perceived risk. Based on these results, implications from the perspectives of policy makers, ESHS companies, marketing professionals, and practitioners are provided for motivating other consumers to adopt such eco-friendly services.

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Acknowledgements

We express our genuine appreciation to the Natural Science Foundation of Jiangsu Province of China (BK20190792) and Innovation and Entrepreneurship Doctoral Program of Jiangsu for supporting this study.

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  1. School of Management, University of Science and Technology of China, Hefei, China

    Wenqing Zhang

  2. School of Public Finance and Taxation, Nanjing University of Finance and Economics, Nanjing, China

    Liangliang Liu

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Appendix: Measurement items and constructs

Appendix: Measurement items and constructs

Constructs and measurement items

Knowledge about eco-friendly smart home services

KN1: I know the performance (such as usage cost, operation procedure, improvement efficiency) of eco-friendly smart home services

KN2: I also know the environmental protection function of eco-friendly smart home services

KN3: I know eco-friendly smart home services more than other people around me

Perceived risk

PR1: I would not feel totally safe when using eco-friendly smart home services

PR2: I worry about whether eco-friendly smart home services will really perform as well as traditional home services

PR3: Repairing eco-friendly smart home services may involve important time losses

Environmental consciousness

EC1: I always purchase products that are less harmful to the environment

EC2: I have switched products for environmental reasons

EC3: I have convinced my family or friends NOT to buy products that are

harmful for the environment

EC4: I make every effort to buy paper products made of recycled paper

EC5: I do not buy household products that harm the environment

EC6: I will not buy products which have excessive packaging

Perceived ease of use

PEU1: I think there is much difference between eco-friendly smart home services and traditional home services

PEU2: I think my interaction with eco-friendly smart home services is clear and understandable

PEU3: I think the function of eco-friendly smart home services is not complicated

PEU4: In other words, eco-friendly smart home services are easy for me to use

Perceived usefulness

PU1: I think using eco-friendly smart home services can save energy

PU2: I think eco-friendly smart home services help reduce water pollution

PU3: I think using eco-friendly smart home services can reduce my electricity bill

PU4: I think using eco-friendly smart home services can help improve air quality

PU5: In other words, eco-friendly smart home are useful to environmental protection

Intention to use

INT1: I am willing to adopt eco-friendly smart home services in the near further

INT2: I plan to adopt eco-friendly smart home services in the near further

INT3: I will make an effort to adopt eco-friendly smart home services in the near further

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Zhang, W., Liu, L. How consumers’ adopting intentions towards eco-friendly smart home services are shaped? An extended technology acceptance model. Ann Reg Sci 68, 307–330 (2022). https://doi.org/10.1007/s00168-021-01082-x

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