Skip to main content
Log in

Observations on concept generation and sketching in engineering design

  • Original Paper
  • Published:
Research in Engineering Design Aims and scope Submit manuscript

Abstract

The generation of ideas is an essential element in the process of design. One suggested approach to improving the quality of ideas is through increasing their quantity. In this study, concept generation is examined via brainstorming, morphology charts and sketching. Statistically significant correlations were found between the quantity of brainstormed ideas and design outcome. In some, but not all, experiments, correlations were found between the quantity of morphological alternatives and design outcome. This discrepancy between study results hints at the role of project length and difficulty in design. The volume of dimensioned drawings generated during the early-to-middle phases of design were found to correlate with design outcome, suggesting the importance of concrete sketching, timing and milestones in the design process.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1
Fig. 2
Fig 3
Fig. 4
Fig. 5
Fig. 6
Fig. 7

Similar content being viewed by others

References

  • Alvarado CJ, Davis R (2001) Preserving the freedom of paper in a computer-based sketch tool. HCI International 2001, New Orleans, Louisiana. Lawrence Erlbaum Associates, Inc, USA

    Google Scholar 

  • Baya V and Leifer LJ (1994). A study of the information handling behavior of designers during conceptual design. Sixth International conference on design theory and methodology. American Society of Mechanical Engineers, Minneapolis

  • Bilda Z, Gero JS, Purcell T (2006) To sketch or not to sketch? That is the question. Des Stud 27(5):587–613

    Google Scholar 

  • Chusilp P, Jin Y (2006) Impact of mental iteration on concept generation. ASME J Mech Des 128(1):14–25

    Article  Google Scholar 

  • Dickinson JK, Pardasani A, Yu Z, Zeng Y, Antunes H, Li Z (2003) Augmenting mechanical CAD with pen and tablet. ASME design engineering technical conferences. ASME, Chicago

    Google Scholar 

  • Diehl M, Stroebe W (1991) Productivity loss in idea-generating groups: tracking down the blocking effect. J Pers Soc Psychol 61(3):392–403

    Article  Google Scholar 

  • Do EY-L, Gross MD, Neiman B, Zimring C (2000) Intentions in and relations among design drawings. Des Stud 21(5):483–503

    Google Scholar 

  • Dong A, Agogino AM (1997) Text analysis for constructing design representations. Artif Intell Eng 11(2):65–75

    Article  Google Scholar 

  • Ferguson ES (1992) Engineering and the mind’s eye. The MIT Press, Cambridge

    Google Scholar 

  • Goel V (1995) Sketches of thought. MIT Press, Cambridge

    Google Scholar 

  • Goldschmidt G (1994) On visual design thinking: the vis kids of architecture. Des Stud 15(2):158–174

    MathSciNet  Google Scholar 

  • Guilford JP (1959) Personality. McGraw-Hill, New York

    Google Scholar 

  • Hong J, Toye G and Leifer L (1994). Using the WWW for a Team-Based Engineering Design Class. Second WWW Conference, Chicago, IL

  • Kavakli M, Scrivener SAR, Ball LJ (1998) Structure in idea sketching behaviour. Des Stud 19(4):485–517

    Google Scholar 

  • Kelley T, Littman J (2001) The Art of innovation: lessons in creativity from IDEO, America’s leading design firm. Doubleday, New York

    Google Scholar 

  • Kurtoglu T and Stahovich TF (2002). Interpreting schematic sketches using physical reasoning. AAAI spring symposium 2002, sketch understanding

  • Lakin F, Wambaugh J, Leifer L, Cannon D, Sivard C (1989) The electronic design notebook: performing medium and processing medium. Vis Comput 5:214–226

    Article  Google Scholar 

  • McGown A, Green G, Rodgers PA (1998) Visible ideas: information patterns of conceptual sketch activity. Des Stud 19(4):431–453

    Google Scholar 

  • McKim RH (1980) Experiences in visual thinking. PWS Publishers, Boston

    Google Scholar 

  • Nagai Y, Noguchi H (2003) An experimental study on the design thinking process started from difficult keywords: modeling the thinking process of creative design. J Eng Des 14(4):429–437

    Article  Google Scholar 

  • Osborn AF (1963) Applied imagination. Charles Scribner and Sons, New York

    Google Scholar 

  • Paulus P (2000) Groups, teams, and creativity: the creative potential of idea generating groups. Appl Psychol 49(2):237–262

    Article  MathSciNet  Google Scholar 

  • Paulus PB, Larey TS, Ortega AH (1995) Performance and perceptions of brainstormers in an organizational setting. Basic Appl Soc Psych 17(1&2):249–265

    Article  Google Scholar 

  • Purcell AT, Gero JS (1998) Drawings and the design process. Des Stud 19(4):389–430

    Google Scholar 

  • Rodgers PA, Green G, McGown A (2000) Using concept sketches to track design progress. Des Stud 21(5):451–464

    Google Scholar 

  • Romer A, Leinert S, Sachse P (2000) External support of problem analysis in design problem solving. Res Eng Design 12(3):144–151

    Article  Google Scholar 

  • Schön DA, Wiggins G (1992) Kinds of seeing and their functions in designing. Des Stud 13(2):135–156

    Google Scholar 

  • Schrage M, Peters T (1999) Serious play: how the World’s best companies simulate to innovate. Harvard Business School Press, Boston

    Google Scholar 

  • Schütze M, Sachse P, Römer A (2003) Support value of sketching in the design process. Res Eng Design 14(2):89–97

    Google Scholar 

  • Shah JJ, Kulkarni SV, Vargas-Hernandez N (2000) Evaluation of idea generation methods for conceptual design: effectiveness metrics and design of experiments. J Mech Des 122(4):377–384

    Article  Google Scholar 

  • Shah J, Vargas-Hernandez N, Summers J, Kulkarni S (2001) Collaborative sketching (C-Sketch): an idea generation technique for engineering design. J Creat Behav 35(3):168–198

    Google Scholar 

  • Shah JJ, Vargas-Hernandez N, Smith SM (2003) Metrics for measuring ideation effectiveness. Des Stud 24(2):111–134

    Google Scholar 

  • Song S, Agogino AM (2004) Insights on designers’ sketching activities in product design teams. 2004 ASME design engineering technical conference. ASME, Salt Lake City

    Google Scholar 

  • Sutton RI, Hargadon A (1996) Brainstorming groups in context: effectiveness in a product design firm. Adm Sci Q 41(4):685–718

    Article  Google Scholar 

  • Suwa M, Tversky B (1997) What do architects and students perceive in their design sketches? a protocol analysis. Des Stud 18(4):385–403

    Google Scholar 

  • Tovey M, Porter S, Newman R (2003) Sketching, concept development and automotive design. Des Stud 24(2):135–153

    Google Scholar 

  • Ullman DG, Wood S, Craig D (1990) The importance of drawing in the mechanical design process. Comput Graph 14(2):263–274

    Article  Google Scholar 

  • van der Lugt R (2005) How sketching can affect the idea generation process in design group meetings. Des Stud 26(2):101–122

    Google Scholar 

  • Verstijnen IM, van Leeuwen C, Goldschmidt G, Hamel R, Hennessey JM (1998) Sketching and creative discovery. Des Stud 19(4):519–546

    Google Scholar 

  • Viste MJ, Cannon DM (1995) Firmware design capture. ASME design theory and methodology conference. American Society of Mechanical Engineers, Boston

    Google Scholar 

  • Ward A, Liker JK, Sobek D, Cristiano J (1995) The second toyota paradox: how delaying decisions can make better cars faster. Sloan Manag Rev 36(3):43–61

    Google Scholar 

  • Winner RI, Pennell JP, Bertrand HE, och Slusarczuk MMG (1988) The role of concurrent engineering in weapon systems acquisition. Institute for Defense Analysis (IDA), Boston

    Google Scholar 

  • Wood WH, Yang MC, Cutkosky MR, Agogino A (1998) Design information retrieval: improving access to the informal side of design. 1998 design engineering technical conferences 10th international conference on design theory and methodology. ASME, Atlanta

    Google Scholar 

  • Yang MC (2003) Concept generation and sketching: correlations with design outcome. 2003 ASME design engineering technical conferences. ASME, Chicago

    Google Scholar 

  • Yang MC, Cham JG (2007) An analysis of sketching skill and its role in early stage engineering design. J Mech Des 129(5):476–482

    Article  Google Scholar 

  • Yen SJ, Fruchter R, Leifer L (1999) Facilitating tacit knowledge capture and reuse in conceptual design activities. ASME design engineering techinical conferences, 11th international conference on design theory and methodology. ASME Press, Las Vegas

    Google Scholar 

  • Zwicky F (1969) Discovery, invention, research through the morphological approach. MacMillan, New York

    Google Scholar 

Download references

Acknowledgments

The author gratefully acknowledges the thoughtful support and guidance of Prof. Erik Antonsson, Prof. Joel Burdick, and Dr. Curtis Collins, and the design efforts of the students that are the foundation of this research. The work described in this paper was supported in part by the National Science Foundation under Award DMI-0547629. The opinions, findings, conclusions and recommendations expressed are those of the author and do not necessarily reflect the views of the sponsors. The author also acknowledges the generous sponsors of the advanced design course: Applied Materials, Amerigon, Dr. David and Mrs. Barbara Groce, Honeywell, idealab!, Mabuchi Motor, Northrop Grumman, The San Diego Foundation, and Toro.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Maria C. Yang.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Yang, M.C. Observations on concept generation and sketching in engineering design. Res Eng Design 20, 1–11 (2009). https://doi.org/10.1007/s00163-008-0055-0

Download citation

  • Received:

  • Revised:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s00163-008-0055-0

Keywords

Navigation