This paper evaluates the impact of a recent Norwegian family-policy reform. The reform provides benefits of up to NOK 3,000 (approximately € 400) per month to families with one- to three-year-old children, who do not utilize state-subsidized day-care centres. We investigate the reform’s effect on parents’ labour force participation. We find that, on average, the reform reduced women’s labour force participation and increased the specialization of work between couples. We find that the effect of the reform depends on women’s schooling. Specifically, the labour force participation of highly educated mothers fell by more than that of mothers with less education.