Towards the sustainability of information campaigns: training Promotores to increase the psychosis literacy of Spanish-speaking communities

  • Vanessa Calderon
  • Yesenia Mejia
  • María del Carmen Lara-Muñoz
  • Joanna Segoviano
  • Quetzalli Castro
  • Ava Casados
  • Steven Regeser López
Brief Report



To assess the acceptability and efficacy of training community health workers (promotores) in Mexico to both recognize psychosis and to teach others to recognize psychosis.


Two studies were carried out utilizing a single-group design. In Study 1, promotores watched a DVD-based psychosis literacy training. In Study 2, promotores were trained to administer a flip-chart version of the program and they then administered it to community residents.


Significant increases in the post-training assessment of psychosis literacy were observed.


Promotores can be an important resource in identifying psychosis early and enhancing the sustainability of psychosis literacy information campaigns.


Psychosis literacy Spanish language Community lay workers Promotores 



The research was funded by the National Institute of Minority Health and Health Disparities, T37 MD003405, and the National Institute of Mental Health, R01 MH103830. We acknowledge the collaboration of the Department of Health, Puebla, Mexico. There is no conflict of interest and the studies were approved by the USC Institutional Review Board.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  • Vanessa Calderon
    • 1
  • Yesenia Mejia
    • 2
  • María del Carmen Lara-Muñoz
    • 3
  • Joanna Segoviano
    • 4
  • Quetzalli Castro
    • 5
  • Ava Casados
    • 6
  • Steven Regeser López
    • 2
  1. 1.Massachusetts General HospitalBostonUSA
  2. 2.Department of PsychologyUniversity of Southern CaliforniaLos AngelesUSA
  3. 3.Benemérita Universidad Autónoma de PueblaPueblaMexico
  4. 4.San Diego State UniversitySan DiegoUSA
  5. 5.University of IllinoisChicagoUSA
  6. 6.Yale UniversityNew HavenUSA

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