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Social research into public attitudes towards new technologies


Social research into the drivers of public attitudes towards new science and technologies shows that attitudes are driven by values and world views, which can be very different for those who are generally supportive of new technologies compared to those who are generally concerned about new technologies. Segmentation studies further define the characteristics of those members of the public who are most supportive of, or hesitant about, new technologies and finally, based on these understandings, this contribution looks at what can be done to better align messages about science or new technologies to have a more useful impact on those who are concerned about new technologies.

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Correspondence to Craig Cormick.

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Conference Proceedings “Science into Policy, improving uptake and adoption of research conference” 11th to 13th November 2013 in Brisbane, Australia, a conference sponsored by the OECD Co-operative Research Programme on Biological Resource Management for Sustainable Agricultural Systems.

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Cormick, C. Social research into public attitudes towards new technologies. J. Verbr. Lebensm. 9, 39–45 (2014).

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Key words

  • Values
  • Public attitudes
  • Science
  • Technology
  • Segmentation