The Mouse Under the Microscope: Keys to ParticipACTION’s Success

Facteurs clés du succès de ParticipACTION

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Authors

Additional information

François Lagarde est expert-conseil en marketing social et en communications et professeur associé à la Faculté de médecine de l’Université de Montréal. De 1984 à 1991, il a occupé les postes de viceprésident et de directeur des campagnes médiatiques et des projets spéciaux à ParticipACTION.

François Lagarde is a social marketing and communications consultant, and an associate professor at the Faculty of Medicine of the University of Montreal. From 1984 to 1991, he worked for ParticipACTION where he served as vice-president, and manager of media campaigns and special projects.

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Lagarde, F. The Mouse Under the Microscope: Keys to ParticipACTION’s Success. Can J Public Health 95, S22–S26 (2004). https://doi.org/10.1007/BF03403999

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