ParticipACTION: This Mouse Roared, But Did It Get the Cheese?

ParticipACTION a-t-il eu les effets visés?

This is a preview of subscription content, log in to check access.

Références

  1. 1.

    Thorne T. ParticipACTION legacy lives on. The Canadian Press, December 29, 2000. https://doi.org/www.canoe.ca/Health0012/29_fitness-cp.html [consulté en décembre 2003].

    Google Scholar 

  2. 2.

    Edwards P. Trente ans de marketing et de communications efficaces. Rev can santé publique 2004;95(Suppl. 2):S6–S14.

    Google Scholar 

  3. 3.

    Andreasen A, Kotler P. Strategic Marketing for Nonprofit Organizations. Upper Saddle River, NJ: Prentice Hall, 2003;346.

    Google Scholar 

  4. 4.

    Maibach, EW. Recreating communities to support active living: A new role for social marketing. Am J Health Prom 2003;18(1):114–19.

    Article  Google Scholar 

  5. 5.

    Maibach EW, Rothschild M, Novelli W. Social marketing. In: Glanz K, Rimer F, Lewis FM (Eds.), Health Behavior and Health Education, 3rd Edition. San Francisco, CA: Jossey-Bass, 2002;437–61.

    Google Scholar 

  6. 6.

    Flora JA, Maibach EW, Maccoby N. The role of media across four levels of health promotion intervention. Annu Rev Public Health 1989;10:181–201.

    CAS  Article  Google Scholar 

  7. 7.

    Cavill N, Bauman A. Changing social norms to promote health-enhancing physical activity: Do mass media campaigns have a role? J Sports Sci 2004 (in press).

    Google Scholar 

  8. 8.

    World Health Organization. Obesity: Preventing and Managing the Global Epidemic. Geneva: WHO, 1997.

    Google Scholar 

  9. 9.

    Travelsmart–individualized marketing. South Perth larger scale evaluation report. Western Australia: Department of Planning and Infrastructure, 2003. https://doi.org/www.dpi.wa.gov.au/ travelsmart/marketing.html [consulté en décembre 2003].

    Google Scholar 

  10. 10.

    Bauman A. Precepts and principles of mass media campaign evaluation in Australia. Health Prom J Australia 2000;10:89–92.

    Google Scholar 

  11. 11.

    McGuire, WJ. Public communication as a strategy for inducing health promoting behavioural change. Prev Med 1984;13:299–319.

    CAS  Article  Google Scholar 

  12. 12.

    Hornik RC (Ed.). Public Health Communication. Mahwah, NJ: Lawrence Erlbaum Publishers, 2002.

    Google Scholar 

  13. 13.

    Bauman AE, Bellew B, Owen N, Vita P. Impact of an Australian mass media campaign targeting physical activity in 1998. Am J Prev Med 2001;21:41–47.

    CAS  Article  Google Scholar 

  14. 14.

    Hillsdon M, Cavill N, Nanchahal K, Diamond A, White, IR. National level promotion of physical activity: Results from England’s ACTIVE for LIFE campaign. J Epidemiol Community Health 2001;55:755–61.

    CAS  Article  Google Scholar 

  15. 15.

    Madill J. Le marketing dans le secteur public. Optimum–La revue de gestion du secteur public 1998;28(4):9–18.

    Google Scholar 

  16. 16.

    Craig CL, Russell SJ, Cameron C, Bauman A. Twenty-year trends in physical activity among Canadian adults. Rev can santé publique 2004;95(1):59–63.

    Google Scholar 

  17. 17.

    Lagarde F. Le défi du bilinguisme: des campagnes réussies dans les deux langues. Rev can santé publique 2004;95(Suppl. 2):S32–S34.

    Google Scholar 

  18. 18.

    Wimbush E, MacGregor A, Fraser E. Impacts of a national mass media campaign on walking in Scotland. Health Prom Int 1998;13:45–53.

    Article  Google Scholar 

  19. 19.

    Reger B, Cooper L, Booth-Butterfield S, Smoth H, Bauman A, Wootan M, et al. Wheeling Walks: A community campaign using paid media to encourage walking among sedentary older adults. Prev Med 2002;3:285–92.

    Article  Google Scholar 

  20. 20.

    Physical activity trends–United States, 1990–1998. MMWR 2001;50(9):166–69.

  21. 21.

    Bauman A, Armstrong T, Davies J, Owen N, Brown W, Bellew B, Vita P. Trends in physical activity participation and the impact of integrated campaigns among Australian adults, 1997–1999. Aust N Z J Public Health 2003;27:76–79.

    Article  Google Scholar 

  22. 22.

    Maibach E, Parrott RL (Eds.). Designing Health Messages: Approaches from Communication Theory and Public Health Practice. Thousand Oaks, CA: Sage Publications, 1995.

    Google Scholar 

  23. 23.

    Pierce JP, Dwyer T, Frape G, Chapman S, Chamberlain A, Burke N. Evaluation of the Sydney “Quit. For Life” anti-smoking campaign. Part 1. Achievement of intermediate goals. Med J Aust 1986;144(7):341–44.

    CAS  Article  Google Scholar 

  24. 24.

    Bauman A, McLean G, Hurdle D, Walker S, Boyd J, van Aalst I, Carr H. Evaluation of the national ‘Push Play’ campaign in New Zealand–creating population awareness of physical activity. New Zealand Med J 2003;116:1179.

    Google Scholar 

Download references

Author information

Affiliations

Authors

Corresponding author

Correspondence to Adrian Bauman.

Electronic supplementary material

Rights and permissions

Reprints and Permissions

About this article

Cite this article

Bauman, A., Madill, J., Craig, C.L. et al. ParticipACTION: This Mouse Roared, But Did It Get the Cheese?. Can J Public Health 95, S15–S21 (2004). https://doi.org/10.1007/BF03403998

Download citation