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Flexible Strategic Framework for Managing Forces of Continuity and Change in Value Engineering Processes: Study in Indian Context

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Abstract

Value engineering has been recognized as an important methodology for cost reduction in product development, process development and projects planning. In today’s dynamic world, however, Value Engineering (VE), as conventionally perceived and practiced by the design and development teams in rather an isolated manner is not adequate to address all the concerns faced by an organization. Value, or the factors both external as well as internal to an organization affecting value, does not remain constant throughout the VE process. The VE process, therefore, cannot continue to be a disconnected standalone process anymore. VE process needs to be integrated into the overall strategy of the organization. The forces of continuity and change, outlined in this paper, influence the initial goals VE projects and changes that take place throughout the process and their final outcome. This paper focuses on, identifying the key factors for forces of continuity and forces of change, to a build flexible strategic framework at organization level, and integrate the VE process with the organizational goals and strategies. The Continuity and Change (C-C) matrix proposed in this paper has been applied to four different organizations pursuing VE initiatives and come out with a flexible strategic framework for managing forces of continuity and change in VE process in an organization.

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Correspondence to V. K. Gupta.

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Dr V. K. Gupta is B. Tech (Mech.) DCE, M.Tech (Industrial Engineering and Production Engineering) and Ph.D. in TQM-CIM from IIT Delhi with over 34 years of rich Industry and Academic experience at Top Management Positions. Trained extensively in Japan by Experts from JUSE, JMA and AOTS and CEOs of leading Japanese Mega Corporations, Dr Gupta was CEO India of JMA Management Center Inc., Japan (a part of multi Billion US $ training and consulting organization). Dr Gupta has held top management positions CEO / VP / GM in leading India Corporate and MNCs and turned around a number of sick companies into profitable, state of the art organizations and businesses and traveled extensively in Europe, Asia and Far East. Dr Gupta has conducted over 1200 training and consulting assignments in Indian Public and Private Sector Organizations and leading MNCs on Strategy Management, SCM, Lean, TQM, TPM, Six Sigma, Project Management, Communication and Leadership etc. Dr Gupta has over 80 International publications to his credit including research papers in International Journals, International Conferences including National Standard on 5S about 50 text books on Japanese Management and Best Practices rewritten, edited and published on behalf of JMA Group, Japan. Dr Gupta has been Chairman of IIIE NR, Vice Chairman Technical of SAE NR, Founder member of FAAAI, EC member of IITD AA and is on Governing body of many leading professional organizations. He is Fellow of Institution of Engineers, Fellow if Institution of electronics and Telecommunication engineers, Fellow of Institution of Industrial Engineering and Fellow of Institute of Industrial Managers UK. Dr Gupta has been a visiting faculty at dept of Management Studies, IIT Delhi on SCM, SM and Telecom management, Behavioral area; an External Examiner at IIT Delhi; and Professor Operations and Strategy Management at a leading Business School. Dr Gupta has been invited as visiting faculty at ASB University, Denmark.

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Gupta, V.K. Flexible Strategic Framework for Managing Forces of Continuity and Change in Value Engineering Processes: Study in Indian Context. Global J. Flexible Syst. Manage. 10, 55–65 (2009). https://doi.org/10.1007/BF03396572

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