Abstract
Psychology texts often cite the work of Marian and Keller Breland and their business, Animal Behavior Enterprises (ABE), to demonstrate operant conditioning and the “misbehavior of organisms” from an evolutionary perspective. Now available on the Internet at the official IQ Zoo website (http://www3.uca.edu/iqzoo/), the artifacts of ABE’s work, in the form of photographs, documents, and audio/video recordings, provide a wealth of concrete examples of operant and evolutionary contingencies. Included in this site is the related work of Robert E. Bailey. These exhibits and their associated learning materials are relevant to many courses, including introductory psychology, psychology of learning, behavior modification, and history and systems of psychology.
Similar content being viewed by others
References
BAILEY, R. E., & BAILEY, M. B. (1980). A view from outside the Skinner box. American Psychologist, 35, 942–946.
BAILEY, R. E., & GILLASPY, J. A., Jr. (2005). Operant psychology goes to the fair: Marian and Keller Breland in the popular press, 1947-1966. Behavior Analyst, 28, 143–159.
BRELAND, K., & BRELAND, M. (1951). A field of applied animal psychology. American Psychologist, 6, 202–204.
BRELAND, K., & BRELAND, M. (1961). The misbehavior of organisms. American Psychologist, 16, 681–684.
GILLASPY, J. A., Jr., & BIHM, E. M. (2002). Obituary: Marian Breland Bailey (1920-2001). American Psychologist, 57, 292–293.
MARR, J. N. (2002). Marian Breland Bailey: The mouse who reinforced. Arkansas Historical Quarterly, 61, 59–79.
SKINNER, B. F. (1960). Pigeons in a pelican. American Psychologist, 15, 28–37.
SKINNER, B. F. (1979). The shaping of a behaviorist: Part two of an autobiography. New york: Knopf.
SKINNER, B. F. (1983). A matter of consequences: Part three of an autobiography. New york: Knopf.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Bihm, E.M., Gillaspy, J.A., Lammers, W.J. et al. IQ Zoo and Teaching Operant Concepts. Psychol Rec 60, 523–526 (2010). https://doi.org/10.1007/BF03395725
Published:
Issue Date:
DOI: https://doi.org/10.1007/BF03395725