Abstract
The Ss were asked to select the better of pairs of pictures from the Meier Art Judgment Test under one of three conditions: (a) with feedback correctly indicating a match or lack of match between Ss’ selections and those of artists, (b) with feedback indicating a match or lack of match when the opposite was true, and (c) under no feedback. The incorrect-feedback group showed an increasing tendency across blocks to choose the “inferior” of previously unseen pictures, and in a postexperiment inquiry they indicated doing so through genuine preference. There were no differences between the other two groups. The modification of the preferences of the incorrect-feedback group did not hold up during a follow-up (extinction) phase 1 week later.
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Stalling, R.B., Tiller, J. Modifying a Response Class of Artistic Taste with Signal Light Reinforcers. Psychol Rec 25, 65–69 (1975). https://doi.org/10.1007/BF03394290
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DOI: https://doi.org/10.1007/BF03394290