Living the Behavioral Dream

Abstract

Most of us have had a workday where we left a bit frustrated about one thing or another and thought “if I was in charge, I know I could do it better.” We dream of a better tomorrow where we tell our employer goodbye and become our own boss. Is that not the American Dream? We are told from early childhood that anything is possible and we can be anything we want to be if we just work hard. Somewhere between those naive childhood years and today we probably have come to realize these grand promises are more myths than truths and we become content with an approximation of this dream. To some individuals, however, approximations are not close enough.