Skip to main content
SpringerLink
Log in

Zu viel des Guten? Eine Analyse der Wirkung von Verbraucherschutzinformation

  • Wirkung Von Verbraucherschutzinformation
  • Published:
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung Aims and scope Submit manuscript

Zusammenfassung

unternehmen in unterschiedlichen Branchen wurden vom gesetzgeber dazu verpflichtet, in Kaufentscheidungssituationen information zum schutz von Konsumenten bereitzustellen. Der vorliegende Beitrag untersucht, ob diese informationspflichten tatsächlich zu besser fundierten Kaufentscheidungen führen. Die ergebnisse mehrerer experimenteller studien zeigen, dass mit steigendem informationsumfang eine zunehmende informationsüberlastung, schlechtere informationsangebotsbewertung und geringere intention zur informationsnutzung einhergehen. Dabei wird die stärke dieser effekte durch das wahrgenommene risiko, die informationskomplexität und das vertrauen gegenüber dem anbieter moderiert. auf Basis dieser erkenntnisse werden implikationen für verbraucherpolitik und unternehmenspraxis abgeleitet.

Abstract

Information disclosure requirements are a widespread regulatory instrument to protect customers in diverse business areas (e.g., food production, telecommunication services, and financial services). However, these disclosure regulations often remain ineffective. Thus, the purpose of this paper is to generate a better understanding of the effects of information disclosure requirements. Experimental findings reveal that an increasing amount of provided information results in a stronger information overload, a more negative evaluation of information, and, subsequently, a decreasing intention of information usage. Moreover, the strength of these effects depends on perceived risk, information complexity, and trust toward the company. Based on these findings implications for customer protection institutions and business practices are discussed.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Literatur

  • Agrawal, Mohan/ Sandhir, Vidushi/ Gupta, Gaurav (2009), Emerging Profle of Online Apparel Shoppers in India and Comparison with the US Online Shoppers: A Few Marketing Implications, in: Samu, Sridhar/ Vaidyanathan, Rajiv/ Chakravarti, Dipankar (Hrsg.), Asia-Pacifc Advances in Consumer Research, Vol. 8, Duluth, S. 228–231.

    Google Scholar 

  • Ajzen, Icek (1985), From Intentions to Actions: A Theory of Planned Behavior, in: Kuhl, Julius/ Beckmann, Jürgen (Hrsg.), Action-Control: From Cognition to Behavior, Heidelberg, S. 1–39.

    Google Scholar 

  • Ajzen, Icek (1991), The Theory of Planned Behavior, in: Organizational Behavior and Human Decision Processes, Vol. 50, S. 179–211.

    Article  Google Scholar 

  • Ajzen, Icek (2001), Nature and Operation of Attitudes, in: Annual Review of Psychology, Vol. 52, S. 27–58.

    Article  Google Scholar 

  • Ajzen, Icek (2002), Perceived Behavioral Control, Self-Effcacy, Locus of Control, and the Theory of Planned Behavior, in: Journal of Applied Social Psychology, Vol. 32, S. 665–683.

    Article  Google Scholar 

  • Ajzen, Icek/ Fishbein, Martin (1980), Understanding Attitudes and Predicting Social behavior, Englewood Cliffs.

    Google Scholar 

  • Anderson, Norman H. (1971), Integration Theory and Attitude Change, in: Psychological Review, Vol. 78, S. 171–206.

    Article  Google Scholar 

  • Armitage, Christopher J./ Connor, Mark (2001), Effcacy of the Theory of Planned Behaviour: A Meta-Analytic Review, in: British Journal of Social Psychology, Vol. 40, S. 471–499.

    Article  Google Scholar 

  • Bauer, Raymond A. (1976), Konsumentscheidungen als Risikoverhalten, in: Specht, Karl G./ Wiswede, Günter (Hrsg.), Marketing-Soziologie, Berlin, S. 208–217.

    Google Scholar 

  • Beatty, Sharon E./ Smith, Scott M. (1987), External Search Effort: An Investigation across Several Product Categories, in: Journal of Consumer Research, Vol. 14, S. 83–95.

    Article  Google Scholar 

  • Bettman, James R./ Luce, Mary F./ Payne, John W. (1998), Constructive Consumer Choice Processes, in: Journal of Consumer Research, Vol. 25, S. 187–217.

    Article  Google Scholar 

  • Burnham, Thomas A./ Frels, Judy K./ Mahajan, Vijay (2003), Consumer Switching Costs: A Ty pology, Antecendents and Consequences, in: Journal of the Academy of Marketing Science, Vol. 31, S. 109–126.

    Article  Google Scholar 

  • Calder, Bobby J./ Phillips, Lynn W./ Tybout, Alice M. (1981), Designing Research for Application, in: Journal of Consumer Research, Vol. 8, S. 197–207.

    Article  Google Scholar 

  • Chen, Yu-Chen/ Shang, Rong-An/ Kao, Chen-Yu (2009), The Effects of Information Overload on Consumers’ Subjective State towards Buying Decision in the Internet Shopping Environment, in: Electronic Commerce Research and Applications, Vol. 8, S. 48–58.

    Article  Google Scholar 

  • Chin, Wynne W. (2000), Frequently Asked Questions — Partial Least Squares & PLS-Graph,. uh.edu/chin/plsfaq.htm, letzter Abruf: 10. Februar 2013.

    Google Scholar 

  • Chin, Wynne W./ Newstedt, Peter R. (1999), Structural Equation Modeling Analysis With Small Samples Using Partial Least Squares, in: Hoyle, Rick H. (Hrsg.), Statistical Strategies For Small Sample Research, Thousand Oaks, S. 307–341.

    Google Scholar 

  • Chiou, Jyh-Shen/ Droge, Cornelia (2006), Service Quality, Trust, Specifc Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework, in: Journal of the Academy of Marketing Science, Vol. 34, S. 613–627.

    Article  Google Scholar 

  • Cox, Dena/ Cox, Anthony D. (2001), Communicating the Consequences of Early Detection: The Role of Evidence and Framing, in: Journal of Marketing, Vol. 65, S. 91–103.

    Article  Google Scholar 

  • Donald, F. Cox/ Rich, Stuart U. (1964), Perceived Risk and Consumer Decision-Making: The Case of Te lephone Shopping, in: Journal of Marketing Research, Vol. 1, S. 32–39.

    Google Scholar 

  • Day, George S. (1976), Assessing the Effects of Information Disclosure Requirements, in: Journal of Marketing, Vol. 40, S. 42–52.

    Article  Google Scholar 

  • Day, George S./ Brandt, William K. (1974), Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth In Lending, in: Journal of Consumer Research, Vol. 1, S. 21–32.

    Article  Google Scholar 

  • Denize, Sara/ Young, Louise (2007), Concerning Trust and Information, in: Industrial Marketing Management, Vol. 36, S. 968–982.

    Article  Google Scholar 

  • DeShazo, J. R./ Fermo, German (2002), Designing Choice Sets for Stated Preference Methods: The Effects of Complexity on Choice Consistency, in: Journal of Environmental Economics and Management, Vol. 44, S. 123–143.

    Article  Google Scholar 

  • Dhar, Ravi (1997), Consumers Preference for a No-Choice Option, in: Journal of Consumer Research, Vol. 24, S. 215–231.

    Article  Google Scholar 

  • Dietz, Beatrix (2006), Patientenmündigkeit, Wiesbaden.

    Google Scholar 

  • Dowling, Grahame R./ Staelin, Richard (1994), A Model of Perceived Risk and Intended Risk-Handling Activity, in: Journal of Consumer Research, Vol. 21, S. 119–134.

    Article  Google Scholar 

  • Eppler, Martin J./ Mengis, Jeanne (2004), The Concept of Information Overload: A Review of Literature from Organization Science, Accounting, Marketing, MIS, and Related Disciplines, in: The Information Society, Vol. 20, S. 325–344.

    Article  Google Scholar 

  • Europäische Kommission (2007), Verbraucherpolitische Strategie der EU 2007–2013, Luxemburg.

    Google Scholar 

  • Europäische Kommission (2012), Eine Europäische Verbraucheragenda für mehr Vertrauen und mehr Wachstum, Brüssel.

    Google Scholar 

  • Fishbein, Martin/ Ajzen, Icek (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Reading.

    Google Scholar 

  • Flynn, Leisa R./ Goldsmith, Ronald E. (1999), A Short, Reliable Measure of Subjective Knowledge, in: Journal of Business Research, Vol. 46, S. 57–66.

    Article  Google Scholar 

  • Fornell, Claes/ Larcker, David F. (1981), Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, in: Journal of Marketing Research, Vol. 18, S. 39–50.

    Article  Google Scholar 

  • Gao, Tao/ Sirgy, Joseph M./ Bird, Monroe M. (2005), Reducing Buyer Decision-Making Uncertainty in Organizational Purchasing: Can Supplier Trust, Commitment, and Dependence Help?, in: Journal of Business Research, Vol. 58, S. 397–405.

    Article  Google Scholar 

  • Gefen, David/ Straub, Detmar W./ Boudreau, Marie-Claude (2000), Structural Equation ModelingTechniques and Regression: Guidelines for Research Practice, in: Communications of the Association for Information Systems, Vol. 4, Article 7, S. 1–79.

    Google Scholar 

  • Gemünden, Hans Georg (1985), Perceived Risk and Information Search. A Systematic Meta-Analysis of the Empirical Evidence, in: International Journal of Research in Marketing, Vol. 2, S. 79–100.

    Article  Google Scholar 

  • Goodwin, Stephen/ Etgar, Michael (1980), An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class, in: Journal of Marketing Research, Vol. 17, S. 187–202.

    Article  Google Scholar 

  • Greenwald, Anthony G. (1976), Within-Subjects Designs: To Use or Not to Use?, in: Psychological Bulletin, Vol. 83, S. 314–320.

    Article  Google Scholar 

  • Grether, David M./ Wilde, Louis L. (1983), Consumer Choice and Information: New Experimental Evidence, in: Information Economics and Policy, Vol. 1, S. 115–144.

    Article  Google Scholar 

  • Gustafsson, Anders/ Johnson, Michael D./ Roos, Inger (2005), The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention, Vol. 69, S. 210–218.

    Google Scholar 

  • Hair, Joseph F./ Black, William C./ Babin, Barry J./ Anderson, Rolph E. (2010), Multivariate Data Analysis, 7. Auf., Upper Saddle River.

    Google Scholar 

  • Harman, Harry H. (1976), Modern Factor Analysis, 3. Auf., Chicago.

    Google Scholar 

  • Heitmann, Mark/ Lehmann, Donald R./ Herrmann, Andreas (2007), Choice Goal Attainment and Decision and Consumption Satisfaction, in: Journal of Marketing Research, Vol. 44, S. 234–250.

    Article  Google Scholar 

  • Henry, Walter A. (1980), The Effect of Information-Processing Ability on Processing Accuracy, in: Journal of Consumer Research, Vol. 7, S. 42–48.

    Article  Google Scholar 

  • Herbig, Paul A./ Kramer, Hugh (1994), The Effect of Information Overload on the Innovation Choice Process: Innovation Overload, in: Journal of Consumer Marketing, Vol. 11, S. 45–54.

    Article  Google Scholar 

  • Herrmann, Andreas/ Huber, Frank (2009), Produktmanagement, 2. Auf., Wiesbaden.

    Book  Google Scholar 

  • Herrmann, Andreas/ Wricke, Martin (1998), Evaluating Multidimensional Prices, in: Journal of Product and Brand Management, Vol. 7, S. 161–169.

    Article  Google Scholar 

  • Huang, Ming-Hui (2000), Information Load: Its Relationship to Online Exploratory and Shopping Behavior, in: International Journal of Information Management, Vol. 20, S. 337–347.

    Article  Google Scholar 

  • Huber, Frank/ Herrmann, Andreas/ Meyer, Frederik/ Vogel, Johannes/ Vollhardt, Kai (2007), Kausalmodellierung mit Partial Least Squares, Wiesbaden.

    Google Scholar 

  • Huber, Frank/ Köcher, Sören/ Vogel, Johannes/ Meyer, Frederik (2012), Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis, in: Psychology and Marketing, Vol. 29, S. 467–478.

    Article  Google Scholar 

  • Huffman, Cynthia/ Kahn, Barbara E. (1998), Variety for Sale: Mass Customization or Mass Confusion, in: Journal of Retailing, Vol. 74, S. 491–513.

    Article  Google Scholar 

  • Hulland, John (1999), Use of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies, in: Strategic Management Journal, Vol. 20, S. 195–204.

    Article  Google Scholar 

  • Hwang, Mark I./ Lin, Jerry W. (1999), Information Dimension, Information Overload and Decision Quality, in: Journal of Information Science, Vol. 25, S. 213–218.

    Article  Google Scholar 

  • Iyengar, Sheena S./ Lepper, Mark R. (2000), When Choice is Demotivating — Can One Desire To o Much of a Good Thing?, in: Journal of Personality and Social Psychology, Vol. 79, S. 995–1006.

    Article  Google Scholar 

  • Jacoby, Jacob (1977), Information Load and Decision Quality: Some Contested Issues, in: Journal of Marketing Research, Vol. 14, S. 569–573.

    Article  Google Scholar 

  • Jacoby, Jacob (1984), Perspectives on Information Overload, in: Journal of Consumer Research, Vol. 10, S. 432–435.

    Article  Google Scholar 

  • Jacoby, Jacob/ Chestnut, Robert W./ Silberman, William (1977), Consumer Use and Comprehension of Nutrition Information, in: Journal of Consumer Research, Vol. 4, S. 119–128.

    Article  Google Scholar 

  • Jacoby, Jacob/ Kaplan, Leon B. (1972), The Components of Perceived Risk, in: Venkatesan, M. (Hrsg.), Proceedings of the Third Annual Conference of the Association for Consumer Research, Chicago, S. 382–393.

    Google Scholar 

  • Jacoby, Jacob/ Speller, Donald E./ Berning, Carol A. Kohn (1974), Brand Choice Behavior as a Function of Information Load: Replication and Extension, in: Journal of Consumer Research, Vol. 1, S. 33–42.

    Article  Google Scholar 

  • Jacoby, Jacob/ Speller, Donald E./ Kohn, Carol A. (1974), Brand Choice Behavior as a Function of Information Load, in: Journal of Marketing Research, Vol. 11, S. 63–69.

    Article  Google Scholar 

  • Jeong, Miyoung/ Lambert, Carolyn U. (2001), Adaptation of an Information Quality Framework to Measure Customers’ Behavioral Intentions to Use Lodging Web Sites, in: International Journal of Hospitality Management, Vol. 20, S. 129–146.

    Article  Google Scholar 

  • Johnson, Eric J./ Payne, John W. (1985), Effort and Accuracy in Choice, in: Management Science, Vol. 31, S. 395–414.

    Article  Google Scholar 

  • Kardes, Frank R./ Cronley, Maria L./ Kellaris, James J./ Posavac, Steven S. (2004), The Role of Selective Information Processing in Price Quality Inference, in: Journal of Consumer Research, Vol. 31, S. 368–374.

    Article  Google Scholar 

  • Keller, Kevin L./ Staelin, Richard (1987), Effects of Quality and Quantity of Information on Decision Effectiveness, in: Journal of Consumer Research, Vol. 14, S. 200–213.

    Article  Google Scholar 

  • Kielholz, A. (2008), Online-Kommunikation, Heidelberg.

    Google Scholar 

  • Koschate, Nicole (2002), Kundenzufriedenheit und Preisverhalten — Theoretische und empirisch experimentelle Analysen, Wiesbaden.

    Book  Google Scholar 

  • Lanzetta, John T. (1963), Information Acquisition in Decision-Making, in: Harvey, O.J. (Hrsg.), Motivation and Social Interaction — Cognitive Determinants, New York, S. 239–265.

    Google Scholar 

  • Lee, Byung-Kwan/ Lee, Wei-Na (2004), The Effect of Information Overload on Consumer Choice Quality in an Online Environment, in: Psychology and Marketing, Vol. 21, S. 159–183.

    Article  Google Scholar 

  • Lindell, Michael K./ Whitney, David J. (2001), Accounting for Common Method Variance in Cross-Sectional Research Designs, in: Journal of Applied Psychology, Vol. 86, S. 114–121.

    Article  Google Scholar 

  • Luce, Mary F. (1998), Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions, in: Journal of Consumer Research, Vol. 24, S. 409–433.

    Article  Google Scholar 

  • Malhotra, Naresh K. (1982), Information Load and Consumer Decision Making, in: Journal of Consumer Research, Vol. 8, S. 419–430.

    Article  Google Scholar 

  • Malhotra, Naresh K./ Jain, Arun K./ Lagakos, Stephen W. (1982), The Information Overload Controversy: An Alternative Viewpoint, in: Journal of Marketing, Vol. 46, S. 27–37.

    Article  Google Scholar 

  • Mitchell, Vincent-Wayne (1999), Consumer Perceived Risk: Conceptualisations and Models, in: European Journal of Marketing, Vol. 33, 163–195.

    Article  Google Scholar 

  • Moore, William L./ Lehmann, Donald R. (1980), Individual Differences in Search Behavior for a Nondurable, in: Journal of Consumer Research Vol. 7, S. 296–307.

    Article  Google Scholar 

  • Morgan, Robert M./ Hunt, Shelby D. (1994), The Commitment-Trust Theory of Relationship Marketing, in: Journal of Marketing, Vol. 58, S. 20–38.

    Article  Google Scholar 

  • Mukherjee, Ashesh/ Hoyer, Wayne D. (2001), The Effect of Novel Attributes on Product Evaluation, in: Journal of Consumer Research, Vol. 28, S. 462–472.

    Article  Google Scholar 

  • Oehler, Andreas/ Reisch, Lucia A. (2008), Behavioral Economics — Eine neue Grundlage für Verbraucherpolitik? Ve rbraucherzentrale Bundesverband, Berlin.

    Google Scholar 

  • Ozanne Julie L./ Brucks, Merrie/ Grewal, Dhruv (1992), A Study of Information Search Behavior During the Categorization of New Products, in: Journal of Consumer Research, Vol. 18, S. 452–463.

    Article  Google Scholar 

  • Payne, John W./ Bettman, James R./ Johnson, Eric J. (1993), The Adaptive Decision Maker, Cambridge.

    Book  Google Scholar 

  • Peter, J. Paul/ Olson, Jerry C. (1994), Consumer Behavior, Burr Ridge.

    Google Scholar 

  • Podsakoff, Philip M./ MacKenzie, Scott B./ Lee, Jeong-Yeon/ Podsakoff, Nathan P. (2003), Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies, in: Journal of Applied Psychology, Vol. 88, S. 879–903.

    Article  Google Scholar 

  • Reich, Norbert/ Micklitz, Hans-W. (2003), Europäisches Ve rbraucherrecht, 4. Auf., Baden-Baden.

  • Sarris, Viktor (1990), Methodologische Grundlagen der Experimentalpsychologie — 1: Erkenntnisgewinnung und Methodik, München.

    Google Scholar 

  • Sarris, Viktor (1992), Methodologische Grundlagen der Experimentalpsychologie — 2: Ve rsuchsplanung und Stadien, München.

    Google Scholar 

  • Schick, Allen G./ Gordon, Lawrence A./ Haka, Susan (1990), Information Overload: ATe mporal Approach, in: Accounting, Organizations and Society, Vol. 15, S. 199–220.

    Article  Google Scholar 

  • Schneider, Susan C. (1987), Information Overload: Causes and Consequences, in: Human Systems Management, Vol. 7, S. 143–153.

    Google Scholar 

  • Schwartz, Barry (2004), The Paradox of Choice — Why More is Less, New York.

    Google Scholar 

  • Shugan, Steven M. (1980), The Cost of Thinking, in: Journal of Consumer Research, Vol. 7, S. 99–111.

    Article  Google Scholar 

  • Sieber, Joan E./ Lanzetta, John T. (1964), Confict and Conceptual Structure as Determinants of Decision-Making Behavior, in: Journal of Personality, Vol. 32, S. 622–641.

    Article  Google Scholar 

  • Slovic, Paul (1995), The Construction of Preference, in: American Psychologist, Vol. 50, S. 364–371.

    Article  Google Scholar 

  • Slovic, Paul/ Griffn, Dale/ Tversky, Amos (1990), Compatibility Effects in Judgment and Choice, in: Gilovich, Thomas/ Griffn, Dale/ Kahneman, Daniel (Hrsg.), Heuristics and Biases, Cambridge, S. 217–229.

    Google Scholar 

  • Spillecke, Dennis (2006), Interne Kundenorientierung des Controllerbereichs, Wiesbaden.

    Google Scholar 

  • Sproles, George B./ Kendall, Elizabeth L. (1986), A Methodology for Profling Consumers’ Decision-Making Styles, in: Journal of Consumer Affairs, Vol. 20, No. 2, S. 267–279.

    Article  Google Scholar 

  • Stewart, David W./ Martin, Ingrid M. (2004), Advertising Disclosures: Clear and Conspicuous or Understood and Used?, in: Journal of Public Policy and Marketing, Vol. 23, S. 183–192.

    Article  Google Scholar 

  • Stone, Robert N./ Mason, J. Barry (1995), Attitude and Risk: Exploring the Relationship, in: Psychology and Marketing, Vol. 12, S. 135–153.

    Article  Google Scholar 

  • Suedfeld, Peter/ Hagen, Richard L. (1966), Measurement of Information Complexity: I. Conceptual Structure and Information Pattern as Factors in Information Processing, in: Journal of Personality and Social Psychology, Vol. 4, S. 233–236.

    Article  Google Scholar 

  • Sutton, Stephen (1998), Predicting and Explaining Intentions and Behavior: How Well Are We Doing?, in: Journal of Applied Social Psychology, Vol. 28, S. 1317–1338.

    Article  Google Scholar 

  • Urbany, Joel E./ Dickson, Peter R./ Wilkie, William L. (1989), Buyer Uncertainty and Information Search, in: Journal of Consumer Research, Vol. 16, S. 208–215.

    Article  Google Scholar 

  • Van Trijp, Hans C. M./ Hoyer, Wayne D./ Inman, J. Jeffrey (1996), Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior, in: Journal of Marketing Research, Vol. 33, S. 281–292.

    Article  Google Scholar 

  • Walsh, Gianfranco/ Hennig-Thurau, Thorsten (2002), We nn Konsumenten verwirrt sind, in: Marketing — Zeitschrift für Forschung und Praxis, 24. Jg., Nr. 2, S. 95–109.

    Google Scholar 

  • Walsh, Gianfranco/ Hennig-Thurau, Thorsten/ Mitchell, Vincent-Wayne (2007), Consumer Confusion Proneness: Scale Development, Validation, and Application, in: Journal of Marketing Management, Vol. 23, S. 697–721.

    Article  Google Scholar 

  • Wold, Herman (1966), Estimation of Principal Components and Related Models by Iterative Least Squares, in: Krishnaiah, Paruchuri R. (Hrsg.), Multivariate Analysis, New York, 391-420.

  • Young, Martin R./ DeSarbo, Wayne S./ Morwitz, Vicki C. (1998), The Stochastic Modeling of Purchase Intentions and Behavior, in: Management Science, Vol. 44, S. 188–202.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Lehrstuhl für Marketing, Technische Universität Dortmund, Otto-Hahn-Straße 6, D-44227, Dortmund, Deutschland

    Sören Köcher

  2. Lehrstuhl für Marketing, Universität Dortmund, Otto-Hahn-Straße 6, D-44227 Dortmund, Deutschland

    Hartmut H. Holzmüller

Authors
  1. Sören Köcher
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Hartmut H. Holzmüller
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Sören Köcher.

Additional information

Die Autoren danken den anonymen Gutachtern für ihre wertvollen Anregungen und Kommentare.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Köcher, S., Holzmüller, H.H. Zu viel des Guten? Eine Analyse der Wirkung von Verbraucherschutzinformation. Schmalenbachs Z betriebswirtsch Forsch 66, 306–343 (2014). https://doi.org/10.1007/BF03373720

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF03373720

JEL-Classification

Keywords

Schlüsselwörter

Search

Navigation