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Industrial Service Networks erfolgreich steuern

Zusammenfassung

Produzierende Unternehmen erweitern im Rahmen der Service Transition zunehmend ihr Geschäftsmodell um hybride Angebote. Die Chancen und Herausforderungen der Service Transition werden ebenso wie die Erfolgsfaktoren des Angebots industrieller Dienstleistungen in Forschung und Praxis bereits intensiv diskutiert. Wenig Beachtung finden hierbei bislang Netzwerke zur Erbringung industrieller Dienstleistungen. Obwohl jüngste Arbeiten sich mit der Konzeptualisierung von Dienstleistungsnetzwerken in einem B2B-Kontext auseinandersetzen, ist die Forschung in Bezug auf das Management von Industrial Service Networks noch nicht weit fortgeschritten. An dieser Lücke setzt der vorliegende Beitrag an. Im Rahmen einer konzeptionellen und empirisch qualitativen Analyse werden Erfolgsfaktoren der Steuerung von Industrial Service Networks aufgezeigt und Implikationen für ihr Management abgeleitet.

Abstract

Many manufacturers increasingly enhance their product-driven offerings through service- led growth. Although there is a broad discussion on opportunities and threats of the service transition literature lacks a deeper understanding of the role of industrial service networks within the service transition process. More specifically, to close this gap in literature the article provides a finer grained view on the actors and success factors of the management of industrial service networks by reviewing existing literature and conducting an empirical qualitative study. Based on these results the article discusses how to successfully manage services that are provided by a network of suppliers.

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Correspondence to Jens Hogreve.

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Dieses Forschungsprojekt wurde im Rahmen des Verbundprojektes PROMIDIS durch das Bundesministerium für Bildung und Forschung unterstützt (Förderkennzeichen: 01FL12002).

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Hogreve, J., Velleuer, M. Industrial Service Networks erfolgreich steuern. Schmalenbachs Z betriebswirtsch Forsch 67, 35–59 (2015). https://doi.org/10.1007/BF03372933

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JEL-Classification

  • L84
  • O14

Keywords

  • Industrial Service Networks
  • Industrial Services
  • Qualitative Research
  • Service Management

Schlüsselwörter

  • Dienstleistungsmanagement
  • Industrial Service Networks
  • Industrielle Dienstleistungen
  • Qualitative Forschung