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Rezension

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Literatur

  • Freiling, Jörg/ Köhler, Richard, Marketingorganisation. Die Basis einer marktorientierten Unternehmenssteuerung, Stuttgart 2014, Kohlhammer Verlag, 360 Seiten, 44,90 €.

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  1. Universität Basel, Deutschland

    Manfred Bruhn

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  1. Manfred Bruhn
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Bruhn, M. Rezension. Schmalenbachs Z betriebswirtsch Forsch 66, 724–725 (2014). https://doi.org/10.1007/BF03372913

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  • DOI: https://doi.org/10.1007/BF03372913

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