Abstract
T he introduction of cost containment initiatives to curb healthcare spending is affecting a large number of companies within the pharmaceutical industry, particularly with respect to R&D spending. The pharmacoeconomic strategies adopted by several companies in the face of such initiatives were discussed at a seminar organised by Management Forum entitled ‘Cost containment and its impact’ [ London, UK; Jun 1994 ].
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Winter, S. The pharmaceutical industry’s response to cost containment initiatives. Pharmacoecon. Outcomes News 11, 3–4 (1994). https://doi.org/10.1007/BF03289829
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DOI: https://doi.org/10.1007/BF03289829