Abstract
T he critical factor in outcomes research is to consider all perspectives since ‘value’ is defined differently by each customer. Outcomes research has been described as a way to determine what works in medicine, not only from the perspective of decision makers, but also from a perspective that reflects the needs and wants of healthcare consumers. 1 At an IIR conference entitled ‘Collecting, analysing and optimising outcomes data’ [ London, UK; January 1997 ], a number of presenters elaborated on the different needs of customers in terms of outcomes data.
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Langsdale, T. Outcomes research - different customers have distinct needs. Pharmacoecon. Outcomes News 106, 3–4 (1997). https://doi.org/10.1007/BF03271458
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DOI: https://doi.org/10.1007/BF03271458