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Systemgestütztes Marketingcontrolling am Beispiel von AOL Deutschland

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Controlling und Management Aims and scope

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  1. AOL Deutschland GmbH & Co KG, Millerntorplatz 1, 20359, Hamburg, Deutschland

    Christoph Bauer (Vice President Finance & Administration)

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  1. Christoph Bauer
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Bauer, C. Systemgestütztes Marketingcontrolling am Beispiel von AOL Deutschland. Z Control Manag 47 (Suppl 2), 67–72 (2003). https://doi.org/10.1007/BF03255743

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  • DOI: https://doi.org/10.1007/BF03255743

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