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The Powertrain: A differentiator despite globalization and more strengthened regulations

  • Research and Development
  • Published:
AutoTechnology

Abstract

There is a significant effort underway at General Motors’ Powertrain division to emphasize the strengths of its outstanding global products through marketing and communications activities, including powertrain branding. Despite globalisation and more stringent regulations, the powertrain can be a differentiator.

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Authors and Affiliations

  1. GM Powertrain, Deutschland

    Otto Willenbockel (Executive Director, Engine Engineering)

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  1. Otto Willenbockel
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Willenbockel, O. The Powertrain: A differentiator despite globalization and more strengthened regulations. AutoTechnol 1, 90–93 (2001). https://doi.org/10.1007/BF03246585

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  • DOI: https://doi.org/10.1007/BF03246585

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