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II. Buchbesprechungen

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Zeitschrift für die gesamte Versicherungswissenschaft

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Literatur

  • Görgen, Frank:Versicherungsmarketing, Kohlhammer, Stuttgart 2002, 250 Seiten

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  • Krausz, Stefan:Strategische Unternehmenspolitik von Erstversicherern unter Verbindung von Zielgruppen-Marketing und Kernkompetenz-Management, Leipziger Schriften zur Versicherungswissenschaft Heft 4, Verlag Versicherungswirtschaft, Karlsruhe, 2002, 421 Seiten.

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  • Organisation for Economic Co-operation and Development (OECD): Insurance Solvency Supervision. OECD Country Profiles, 2002, 298 Seiten.

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Authors and Affiliations

  1. Hannover

    Alexander Klee

  2. Stralsund

    Heiko Auerbach

  3. Berlin

    Andrea Über

Authors
  1. Alexander Klee
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  2. Heiko Auerbach
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  3. Andrea Über
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Klee, A., Auerbach, H. & Über, A. II. Buchbesprechungen. Zeitschr. f. d. ges. Versicherungsw. 91, 649–656 (2002). https://doi.org/10.1007/BF03190785

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  • DOI: https://doi.org/10.1007/BF03190785

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