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Veel Gemene Zaken

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Verzekeraars sturen klanten pakken papier met onleesbare teksten, opgesteld door marketiers in de overtuiging dat de klant kan lezen noch ruiken, zodat hij niet kan zien dat hij erin stinkt.

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Admiraal, W.J. Veel Gemene Zaken. TAPR 27, 253–254 (2006). https://doi.org/10.1007/BF03072794

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  • DOI: https://doi.org/10.1007/BF03072794

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