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Costumer value Kundenvorteile schaffen Unternehmensvorteile

Verlag Thexis, Universität St. Gallen, 2004, 797 Seiten

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  • Christian Belz, Thomas Bieger Costumer Value Kundenvorteile schaffen Unternehmensvorteile Verlag Thexis, Universität St. Gallen, 2004, 797 Seiten

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  1. Christian Belz
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  2. Thomas Bieger
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  3. Arne Floh
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Belz, C., Bieger, T. & Floh, A. Costumer value Kundenvorteile schaffen Unternehmensvorteile. Journal für Marketing 44, 55 (2005). https://doi.org/10.1007/BF03032262

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  • DOI: https://doi.org/10.1007/BF03032262

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