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Rezension

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  • Günter Schweiger, Gertraud Schrattenecker Werbung: Eine Einführung erschienen im Verlag Lucius & Lucius, Stuttgart 2005, 6. neu bearbeitete Auflage, 376 S., EUR 19,90.

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  • Hans H. Bauer/Marcus M. Neumann/Anja Schüle Konsumentenvertrauen erschienen im Vahlen Verlag, München 2006, 1. Auflage, 513 S., EUR 59,00.

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    Tobias Langner

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  1. Tobias Langner
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  2. Arne Floh
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Langner, T., Floh, A. Rezension. Journal für Marketing 45, 110–111 (2006). https://doi.org/10.1007/BF03032149

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  • DOI: https://doi.org/10.1007/BF03032149

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