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Unternehmens- und Marketingkommunikation

Handbuch für ein integriertes Kommunikationsmanagement

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Authors
  1. Manfred Bruhn
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  2. Arne Floh
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Bruhn, M., Floh, A. Unternehmens- und Marketingkommunikation. Journal für Marketing 44, 174 (2005). https://doi.org/10.1007/BF03032079

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  • DOI: https://doi.org/10.1007/BF03032079

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