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Marketing in Singapore: An analysis off macro trends

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Abstract

Key variables of the marketing environment in Singapore are examined. Specifically, trends in the economic, demographic and cultural environment, as well as trends in consumer behaviour and macromarketing mix are presented. The implications for marketing management are assessed.

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Authors and Affiliations

  1. National University of Singapore, 10 Kent Ridge Crescent, 119620, Singapore

    Jochen Wirtz

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  1. Jochen Wirtz
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Wirtz, J. Marketing in Singapore: An analysis off macro trends. Journal für Marketing 34, 128–145 (1995). https://doi.org/10.1007/BF03032042

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  • DOI: https://doi.org/10.1007/BF03032042

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