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Die Anwendung von Desktop Publishing (DTP) in Amerikanischen Werbeagenturen

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Authors and Affiliations

  1. Business School, Department of Marketing, University of Northern Iowa, Cedar, Falls, Ia

    Mike L. Klassen & Gerhard A. Wührer

  2. Medill School of Advertising, Department of Advertising, Northwestern University, Evanston, Ill

    Mark Rappaport

  3. Universitätsassistent am Institut für Wirtschaftswissenschaften, Abteilung Marketing und Internationales Management, Universität Klagenfurt, Universitätsstraße 65-67, 9020, Ktegenfurt

    Gerhard A. Wührer

Authors
  1. Mike L. Klassen
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  2. Mark Rappaport
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  3. Gerhard A. Wührer
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Klassen, M.L., Rappaport, M. & Wührer, G.A. Die Anwendung von Desktop Publishing (DTP) in Amerikanischen Werbeagenturen. Journal für Marketing 30, 8–13 (1991). https://doi.org/10.1007/BF03031845

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