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This is the abbreviated text of an invited address to the Pavlovian Society given on Friday, November 19th, 1982, at St. Petersburg.
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Eysenck, H.J. The social application of Pavlovian theories. Pav. J. Biol. Sci. 18, 117–125 (1983). https://doi.org/10.1007/BF03019161
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DOI: https://doi.org/10.1007/BF03019161