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Towards a behavioural science of market research: The challenge of africa

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Intereconomics

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  1. London

    T. L. V. Blair

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  1. T. L. V. Blair
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This essay is based on a paper given at The Annual Conference of The Market Research Society (Great Britain) at The Grand Hotel, Eastbourne, England. Dr. Blair is a sociologist and author of: Africa: A Market Profile, London: Business Publications Ltd., 1965.

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Blair, T.L.V. Towards a behavioural science of market research: The challenge of africa. Intereconomics 1, 10–15 (1966). https://doi.org/10.1007/BF02933673

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  • DOI: https://doi.org/10.1007/BF02933673

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