Abstract
The removal of tariff barriers within the European Economic Community has presented manufacturing industry with the opportunity to plan for and to supply a greatly Increased home market. This paper Is directed at showing how the motor Industry, and especially certain firms within it, are In the vanguard of European integration.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
o|
The creation of a customs union is merely a stage In the process of creating a European Economic Community.
For instance the 1970 Ford Cortina was almost identical in body styling to the then current Vauxhall Victor.
As product differentiation becomes less the market becomes less imperfect and although “brand” loyalty militates against the emergence of a perfect market prica differentials may become less. In short the slope of the demand curve becomes less.
Indeed in 1970 the new Cortina introduced in the UK was almost identical to similar Taunus models, the smaller Escorts and Capris were made in both countries, and steps were afoot to produce a common range of engines.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Rhys, D.G. The european motor industry. Intereconomics 7, 57–60 (1972). https://doi.org/10.1007/BF02929159
Issue Date:
DOI: https://doi.org/10.1007/BF02929159