Abstract
Most U.S. jurisdictions use flat rates (FR) for local telephone service pricing. This paper explores why a majority of those exposed to usage-sensitive pricing or local measured service (LMS) generally prefer it to FR. One reason may be LMS promotes value-maximizing behavior for both the provider and the customer. Some customers may prefer FR, even if LMS is value maximizing, out of concern that gainers either cannot or will not compensate losers. Another possibility is LMS is not a value-maximizing option. This paper systematically compares LMS with FR, using the attributes of a sound rate structure.
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In this paper we have drawn on our previous work in Bonbright, Danielsen, and Kamerschen (1988), Danielsen, Hill and Kamerschen (1986), Danielsen and Kamerschen (1983, 1984, 1986a, 1986b, and 1988), Danielsen, Kamerschen, and Keenan (1990), and Kamerschen (1981). We are also indebted to Dr. David B. Robinson, George R. (Bob) Willenborg (and several others) at Illinois Bell, Alex Larson (and others) at Southwestern Bell, William F. Werwaiss (and others) at SNET, and anonymous referees for their comments. However, any errors in analysis, estimation, interpretation, and the views expressed are the responsibility of the authors alone.
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Danielsen, A.L., Kamerschen, D.R. & Nicolaou, C.L. Local measured service and the attributes of a sound rate structure. J Econ Finan 17, 85–103 (1993). https://doi.org/10.1007/BF02920033
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DOI: https://doi.org/10.1007/BF02920033