Abstract
In recent years the scientific community has focused on the study of tourist destinations from a strategic-managerial perspective. Questions remain, however, regarding who can manage the destination as a system and facilitate coordination among local operators. In the light of a research conducted in the Dolomites (an Italian alpine region) this paper seeks to define some possible strategies for destination marketing by Regional Tourist Boards (RTBs) with a view to identifying the characteristics associated with an integrated tourist destination.
Resumen
A lo largo de los últimos aúos la comunidad cientúfica ha centrado sus esfuerzos en el estudio de los destinos turísticos desde una perspectiva estratígico-gerencial. Quedan, sin embargo, cuestiones por resolver en relatión con quión puede gestionar un destino en tanto en cuanto que sistema y facilitar la coordinatión de los operadores locales. Tratando de aportar alguna luz en este sentido a partir de una investigatión llevada a cabo en la región alpina italiana de los Dolomitas, el propósito del presente trabajo consiste en determinar algunas estrategias de marketing susceptibles de aplicación por las Corporaciones de Turismo Regionales, tratando de identificar las características asociadas a un destino turístico integrado.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
References
Bieger, T. (2000): Destination Management e Finanziamenti. In Pechlaner, H. and Weiermair, K. (eds.)Destination Management. Fondamenti di Marketing e Gestione delle Destinazioni Turistiche. Milano: Touring Editore, pp. 85–110.
Buhalis, D. (1998): Strategic Use of Information Technologies in the Tourism Industry.Tourism Management, vol. 19, no 5, pp. 409–421.
Franch, M. (2002):Destination Management. Governare il Turismo tra Locale e Globale. Torino: Giappichelli Editore.
Franch, M. and Martini, U. (2002): II Ruolo delle Tecnologie per l’lnformazione e la Comunicazione nello Sviluppo delle Politiche di Marketing delle Destinazioni Turistiche Alpine. In Collesei, U. and Andreani, J.C.Congresso Internazionale Tendances du Marketing. Parigi: ESCP-EAP, 25–26 gennaio.
Franch, M.; Martini, U.; Novi Inverardi, P.L. and Buffa, F. (2005): Awareness and Exploitation of the Potential of the Web by SMTEs: The Case of Alpine Hotels in Italy and France. Paper accepted atEnter 2005 - International Conference on Information Technology and Travel & Tourism, to be held at Innsbruck (Austria), from January 26th to 28th 2005.
Hudson, S. (2000):Snow Business. A study of the International Ski Industry. London: Cassel.
Keller, P. (1998): Strategic Marketing: Strategic Questions. In Keller, P. (ed.)Destination Marketing: Scopes and Limitations. Reports 48th Congress Marrakech (Morocco). Sankt Gallen: AIEST Editions, pp. 9–22.
Manente, M. and Cerato, M. eds. (2000):From Destination to Destination Marketing and Management. Designing and Repositioning Tourism Products. Venezia: Libreria Editrice Cafoscarina.
Macchiavelli, A. (2002): Problemi e Prospettive del Turismo della Neve. In Pechlaner, H. and Manente, M.Manuale del Turismo Montana. Milano: Touring Editore, pp.141–191.
Martini, U. (2000):Turismo e Internet:Una Relazione Possibile. Conference at the Faculty of Economics, University of Trento, October 19th 2000. [http://www. economia.unitn.it/etourism/eventi/ turismo_e_internet.html].
Matzler, K. and Pechlaner, H. (2000): Strategie di Acquisizione per le Destinazioni Turistiche. In Pechlaner, H. and Weiermair, K. (eds.)Destination Management. Fondamenti di Marketing e Gestione delle Destinazioni Turistiche. Milano: Touring Editore, pp. 111–129.
Mich, L. and Franch, M. (2003): Adesso le Alpi Competono sul Web.LaRivista del Turismo, n° 4, pp. 16°23.
Minghetti, V. (2002): II Turista della Neve in Italia. Profilo, Esigenze, Nuovi Modelli di Consume In Pechlaner, H. and Manente, M.Manuale del Turismo Montana. Milano: Touring Editore, pp.209–230.
Pechlaner, H. and Weiermair, K. (2000):Destination Management. Fondamenti di Marketing e Gestione delle Destinazioni Turistiche. Milano: Touring Editore.
Rispoli, M. and Tamma, M. (1995):Risposte Strategiche alia Complessitá. Le Forme di Offerta dei Prodotti Alberghieri. Torino: Giappichelli Editore.
Author information
Authors and Affiliations
Corresponding authors
Rights and permissions
About this article
Cite this article
Franch, M., Martini, U., Inverardi, P.L.N. et al. The role of the regional tourist boards in the destination marketing policies. The case of the dolomites. Int Rev Public Nonprofit Marketing 1, 113–124 (2004). https://doi.org/10.1007/BF02896630
Received:
Accepted:
Issue Date:
DOI: https://doi.org/10.1007/BF02896630