Resumen
Este estudio aplica un enfoque de marketing al estudio de las nuevas formas de enseñanza universitaria basadas en el uso de internet, y mñs en concreto, los cursos mñsteron-line. Para ello se analizan las percepciones de los estudiantes, explorando los factores que les impulsan a realizar cursoson-line y los que, por el contrario, los desmotivan. Los objetivos del trabajo son múltiples: se estudia la perceptiún de los masterson-line versusoffline, los factores determinantes de la elección y se elabora un óndice sobre barreras percibidas para la adopción, con la intentión de descubrir diferencias significativas por sectores de población. Los dates provienen de muestra seleccionada aleatoriamente de un panel de internautas representativo de la población espaóola.
Abstract
This study applies a marketing approach to the study of a new learning method based on the Internet use and the development of on-line courses. The study is focused on the student’s motivations, perceived advantages and disadvantages of internet-based learning by analysing those factors inducing the choice of attend on-line programs, and those other factors that discourage students from following this kind of programs. Moreover, this paper investigates the perceptions about the comparative efficacy of on-lineversus off-line master programs, examining differences by population sectors. Given the research objectives, the data were collected from a random selected sample using a representative panel of Spanish internet users.
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Eusebio, A.J., Cousté, N.L. & Partal, M.d.l.M.M. Barreras a la educación universitaria on-Line: Hacia una mejor comprensión desde una optica de marketing. Int Rev Public Nonprofit Marketing 1, 29–42 (2004). https://doi.org/10.1007/BF02896624
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DOI: https://doi.org/10.1007/BF02896624