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The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis

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Abstract

Samples of English and Hungarian members of the public who stated that they sometimes visited art galleries were questioned about: (i) their perceptions of the quality of the artwork of various countries; (ii) their levels of ethnocentrism; and (iii) their personality traits and socio-demographic characteristics.

Linkages among these variables were explored together with possible connections between the respondents’ views of the reputation of a particular nation’s artwork and their intentions to visit exhibitions that featured artwork from that country.

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Correspondence to Rita Kottasz or Roger Bennett.

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Kottasz, R., Bennett, R. The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis. Int Rev on Public Marketing 2, 9 (2005). https://doi.org/10.1007/BF02893254

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Key Words

  • Ethnocentrism
  • CETSCALE
  • non-profit sector
  • arts marketing