Abstract
This article compares the marketing approach of private business to the mental health planning process as it relates to needs assessment. It is the authors’ assumption that the future of mental health programs will depend on careful planning designed to exhibit fiscal responsibility and program accountability. It is concluded that private business is an appropriate resource for planning strategies in mental health, and one that mental health administrators can readily turn to, especially in times of shrinking revenues for human service programs.
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Additional information
Fogel, Marvin E., Ph.D.—Is an Associate Professor in the Community Mental Health Program at Northern Illinois University. He received his Ph.D. degree in clinical psychology from Texas Tech. University. His research, educational and consultation foci are in the areas of occupational stress and systems management.
Oleckno, William A., H.S.D.—Dr. Oleckno is the Director of the Community Health Program at Northern Illinois University and an associate professor of community health. He received his Doctorate in Health and Safety Education and Public Health from Indiana University. He has a wide variety of research and professional interests in public health, including environmental health and epidemiology.
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Fogel, M.E., Oleckno, W.A. The marketing approach as a model for mental health needs assessment. Journal of Mental Health Administration 10, 46–48 (1983). https://doi.org/10.1007/BF02833058
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DOI: https://doi.org/10.1007/BF02833058