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A marketing strategy for consultation and education services

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Summary

This paper has discussed the several steps essential to effectively marketing C&E. The major points considered are philosophy, assessment, planning, implementation, and evaluation. Sub categories under these are discussed in some detail with particular importance placed on the issue of reimbursement. Although each step is important to the overall marketing process, it is suggested that the pre-assessment and post-evaluation phases are probably the most neglected factors in the program-planning process.

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Authors and Affiliations

  1. Community Services for North Central CMHC in columbus, Ohio

    Andrew Hinkle Ph.D. (Associate Director)

  2. Consultation and Education for North Area MHS in Columbus, Ohio

    Daniel Ansel M.A. (Director)

Authors
  1. Andrew Hinkle Ph.D.
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  2. Daniel Ansel M.A.
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Additional information

This paper was developed out of their joint professional experience in marketing consultation and education programs.

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Hinkle, A., Ansel, D. A marketing strategy for consultation and education services. Journal of Mental Health Administration 9, 10–12 (1982). https://doi.org/10.1007/BF02828339

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  • DOI: https://doi.org/10.1007/BF02828339

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