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Changes in self-concept and ideal self-concept after viewing a videotaped speech

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Conclusions

Several conclusions can be drawn from this study: 1) At midterm there was no difference in self-concept or ideal self-concept factors clearly attributable to the videotape experience. 2) At midterm there was a significant difference on the Pleasantness factor of self-concept between videotaped males and videotaped females. 3) Females videotaped during the first half of the semester significantly increased on the Strength factor of self-concept during the second half of the semester. 4) At the end of the semester there were no significant differences in self-concept or ideal self-concept scores attributable to the time in the semester of the videotape experience. But there was a sleeper effect for females on the Strength factor that began about seven weeks after self-viewing and led to enhancement of self-concept. 5) At the end of the semester females videotaped early in the term had significantly higher scores on the Pleasantness factor of self-concept than did either group of males. 6) The significant interaction of factor x time x sex X time of videotape on the factors of ideal self-concept could not be explained.

In future studies of self-concept and ideal self-concept, as related of self-viewing, males and females should be in separate treatment groups. Further research might profitable explore the sleeper effect on the Strength factor for females, the tendency of Strength factor of self-concept scores of males and females to equalize during a speech communication course, and the possibility that the lapse of time between self-viewing and measurement may influence self-concept scores.

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Judd, L.R., Smith, C.B. Changes in self-concept and ideal self-concept after viewing a videotaped speech. AVCR 25, 147–158 (1977). https://doi.org/10.1007/BF02769778

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