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Auditory and visual retention in relation to arousal

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Summary

Arousal during learning is known to be related to subsequent trend in retention. The purpose of this study was to determine whether the relation is the same for auditory and visual learning. Arousal during learning was measured by GSR recorded while high school students viewed an instructional film scheduled by the teacher as an integral part of the course. Retention trend was measured by 15 film-related (7 auditory, 8 visual) items administered immediately after the film and one week later. Intraindividual analysis indicated that the significant relations between arousal and retention trend were almost identical for auditory and visual information. Implications for the design of instructional films were discussed. An interpretation of the result from a similar study was offered.

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Authors and Affiliations

  1. University of California, Los Angeles

    Edward Levonian (associate research psychologist)

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  1. Edward Levonian
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Additional information

This study was funded by the California Transportation Agency and the Bureau of Public Roads, Federal Highway Administration, U. S. Department of Transportation. The measurement and analysis techniques were developed under a grant by the U. S. Office of Education. Data collection was facilitated by the cooperation of Robert Lewis, Jack Moscowitz, Gerwin C. Neher, Eugene Olson, Herbert Popenoe, Melvin T. Schroeder, and George L. Wilson, all of the Los Angeles City School System. Data analysis was performed at the UCLA Computing Facility.

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Levonian, E. Auditory and visual retention in relation to arousal. AVCR 16, 57–62 (1968). https://doi.org/10.1007/BF02768681

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