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  1. Television Bureau of Advertising, New York City

    Hower J. Hsia

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  1. Hower J. Hsia
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This study was supported by the Research and Development Center for Learning and Re-education, University of Wisconsin, pursuant to contracts with the United States Office of Education, Department of Health, Education, and Welfare, under the provisions of the Cooperative Research Program (Center N. C-03/Contract OE, CRP No. 2850). The writer wishes to thank his major professor, Bruce H. Westley, for his guidance of this study.

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Hsia, H.J. On channel effectiveness. AVCR 16, 245–267 (1968). https://doi.org/10.1007/BF02768625

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