Silents Please

Conclusions

It is quite evident that the auditory aspects of the film used in the study superseded the visual ones. Since both sensory modalities can reinforce each other in many films, those films can be used to educational advantage. Behavioral science films, however—placing most importance not on the habit of looking, but on the power to observe with care—should be produced and selected with caution. Such films should present only material that is visually and auditorily congruent. Lacking this congruency, the films may teach what is said, not what is seen, a procedure that defeats the very purpose of the film. This kind of film teaching may further authoritarianism and armchair “philosophy, ” and may weaken the habit of accurate observation, essential both to scientific methodology and to successful everyday living. It is difficult to compare the results of this study directly with the results of other studies, since—as Allen has pointed out (1)—there is a dearth of experimental research involving “flat” pictures. Hartman, however, recently commenting on the interference and facilitation between pictorial and verbal channels, pointed out that it is dangerous to assume a mutual strengthening (3). Results of the experiment reported here suggest again that the viewer when presented “equivocal” material gives precedence to audition. By thus accepting and remembering only the narrator’s point of view, he may narrow his own judgment and inquisitiveness. In such cases, silents please!