Skip to main content
SpringerLink
Log in

Constructing a taxonomy of media attributes for research purposes

  • Articles
  • Published:
AV communication review Aims and scope Submit manuscript

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

References

  • Allen, D. I. Some effects of advance organizers and level of questions on the learning and retention of written social studies material.Journal of Educational Psychology, 1970,61, 333–339.

    Article  Google Scholar 

  • Allen, W. H. Instructional media research: Past, present and future.A V Communication Review, 1971,19, 9–18.

    Google Scholar 

  • Allen, W. H. Intellectual abilities and instructional media design.A V Communication Review, 1975,23, 139–170.

    Google Scholar 

  • Allen, W. H., Filep, R. F., & Cooney, S. M. Visual and audio presentation of machine-programmed instruction. USOE Final Report, Project No. 5-0724-02-12-1. Los Angeles: University of Southern California, Research Division, Department of Cinema, 1967.

    Google Scholar 

  • Ausubel, D. P., & Fitzgerald, D. Organizer, general background, and antecedent learning in sequential verbal learning.Journal of Educational Psychology, 1962,33, 243–259.

    Article  Google Scholar 

  • Barker, R. G. Ecological psychology. Stanford, Calif.: Stanford University Press, 1968.

    Google Scholar 

  • Berliner, D. C., & Cahen, L. S. Trait-treatment interaction and learning. In F. N. Kerlinger (Ed.),Review of research in education: 1. Itasca, Ill.: F. E. Peacock, 1973. Pp. 58–94.

    Google Scholar 

  • Bourisseau, W., Davis, O. L., Jr., & Yamamoto, K. Sense-impression responses of Negro and white children to verbal and pictorial stimuli.A V Communication Review, 1967,15, 259–268.

    Google Scholar 

  • Bretz, R.A taxonomy of communication media. Englewood Cliffs, N.J.: Educational Technology Publications, 1971.

    Google Scholar 

  • Buss, A. R. A general developmental model for interindividual differences, intraindividual differences and intraindividual changes.Developmental Psychology, 1974,10, 70–78.

    Article  Google Scholar 

  • Campeau, P. L. Selective review of the results of research on the use of audiovisual media to teach adults.AV Communication Review, 1974,22, 5–40.

    Google Scholar 

  • Carterette, E. C., & Jones, M. H. Visual and auditory information processing in children and adults.Science, 1967,156, 986–988.

    Article  Google Scholar 

  • Clark, R. E. Predecisional information seeking as a function of interactions between subjective response uncertainty, dogmatism, and locus of control. Unpublished doctoral dissertation, Indiana University, Bloomington, 1970.

  • Clark, R. E. Planning instructional media: An alternative approach.The Urban Review, 1972,6(2), 30–33.

    Article  Google Scholar 

  • Cooper, J. C., Jr., & Gaeth, J. H. Interactions of modality with age and with meaningfulness in verbal learning.Journal of Educational Psychology, 1967,58, 41–44.

    Article  Google Scholar 

  • Craik, K. H. Environmental psychology. In P. H. Mussen & M. R. Rosenzweig (Eds.),Annual review of psychology. Vol. 24. Palo Alto, Calif.: Annual Reviews Inc., 1973, Pp. 403–422.

    Google Scholar 

  • Cronbach, L. J., & Snow, R. E.Aptitudes and instructional methods. New York: Irvington, in press.

  • Dilley, M., & Paivio, A. Pictures and words as stimulus and response items in paired associate learning of young children.Journal of Experimental Child Psychology, 1968,6, 231–240.

    Article  Google Scholar 

  • Di Vesta, F. J. Trait-treatment interactions, cognitive processes, and research on communication media.AV Communication Review, 1975,23, 185–196.

    Google Scholar 

  • Dwyer, F. M., Jr. Exploratory studies in the effectiveness of visual illustrations.AV Communication Review, 1970,18, 235–249.

    Google Scholar 

  • Elkind, D., Koegler, R., & Go, E. Studies in perceptual development: II. Part-whole perception.Child Development, 1964,35, 81–90.

    Article  Google Scholar 

  • Farley, F. H., & Grant, A. D. Arousal and reminiscence in learning from color and black-white audiovisual presentations. Paper presented at the American Educational Research Association annual meeting, New Orleans, February-March 1973. (ERIC ED 073 680.)

  • Feldman, D. H. Map understanding as a possible crystalizer of cognitive structures.American Educational Research Journal, 1971,8, 485–503.

    Article  Google Scholar 

  • Fleming, M. Classification and analysis of instructional illustrations.AV Communication Review, 1967,15, 246–258.

    Google Scholar 

  • Frederick, W. C., Blount, N., & Johnson, S. A. comparison of verbal statement, symbolic notation and figurai representation of grammar concepts. Madison: University of Wisconsin, Center for Cognitive Learning, 1968.

  • Frederiksen, N. Toward a taxonomy of situations.American Psychologist, 1972,2, 114–123.

    Article  Google Scholar 

  • Gagné, R. M., & Gropper, G. L. Individual differences in learning from visual and verbal presentations. Pittsburgh, Pa.: American Institutes for Research, 1965.

    Google Scholar 

  • Glaser, R. Individuals and learning: The new aptitudes.Educational Researcher, 1972,1(6), 5–13.

    Google Scholar 

  • Gordon, G. N. Classroom television: New frontiers in ITV. New York: Hastings House, 1970.

    Google Scholar 

  • Grippin, P. C. Field independence and reflection-impulsivity as mediators of performance on a programmed learning task with and without strong prompts.Proceedings of the 81st Annual Convention of the American Psychological Association, Montreal, Canada, 1973,8, 619–620.

    Google Scholar 

  • Gropper, G. L., & Glasgow, Z.Criteria for the selection and use of visuals in instruction: A handbook. Englewood Cliffs, N.J.: Educational Technology Publications, 1971.

    Google Scholar 

  • Gropper, G. L., & Kress, G. C., Jr. Individualizing instruction through pacing procedures.AV Communication Review, 1965,13, 165–182.

    Google Scholar 

  • Guba, E., Wolf, W., De Groot, S., Knemeyer, M., Van Atta, R., & Light, L. Eye movements in TV viewing in children.AV Communication Review, 1964,12, 386–401.

    Google Scholar 

  • Guilford, J. P.The nature of human intelligence. New York: McGraw-Hill, 1967.

    Google Scholar 

  • Hawkridge, D. G. Media taxonomies and media selection. Paper prepared for the Institute of Educational Technology, The Open University, Milton Keynes, England, 1973.

  • James, N. E. Personal preference for method as a factor in learning.Journal of Educational Psychology, 1962,53, 43–47.

    Article  Google Scholar 

  • Jenkins, J. R., Stack, W. B., & Deno, S. L. Children’s recognition and recall of picture and word stimuli.AV Communication Review, 1969,17, 265–271.

    Google Scholar 

  • Kanner, J. H., & Rosenstein, A. J. Television and army training: Color vs. black and white.AV Communication Review, 1960,8, 243–252.

    Google Scholar 

  • Koran, M. L., Snow, R., & McDonald, F. J. Teacher aptitude in observational learning of a teaching skill.Journal of Educational Psychology, 1971, 62, 219–228.

    Article  Google Scholar 

  • Kropp, R. P., Nelson, W. H., & King, F. J. Identification and definition of subject matter content variables related to human aptitudes. USOE Cooperative Research Project No. 2914. Tallahassee: Florida State University, 1967.

  • Levie, H. W., & Dickie, K. E. The analysis and application of media. In R. M. W. Travers (Ed.),Second handbook of research on teaching. Chicago: Rand McNally, 1973. Pp. 858–882.

    Google Scholar 

  • Lumsdaine, A. A. Instruments and media of instruction. In N. L. Gage (Ed.),Handbook of research on teaching. Chicago: Rand McNally, 1963. Pp. 583–682.

    Google Scholar 

  • Marantz, S., & Dowaliby, F. Filmed versus lecture methods of instruction as related to imagability. Paper presented at the annual meeting of the American Educational Research Association, New Orleans, 1973.

  • Meredith, P. Toward a taxonomy of educational media.AV Communication Review, 1965,13, 374–384.

    Google Scholar 

  • Mielke, K. W. Asking the right ETV questions.Educational Broadcasting Review, 1968,2(6), 54–61.

    Google Scholar 

  • Mielke, K. W. Media-message interactions in TV. In G. Salomon & R. E. Snow (Eds.),Viewpoints (Bulletin of the School of Education, Indiana University), 1970,46, 15–31.

  • Mielke, K. W. Research and Evaluation in educational television. In A. Coladarci & R. Arnove (Eds.),Educational television: A policy critique and guide for developing countries. A report to the Ford Foundation. Stanford, Calif.: School of Education, Stanford University, 1973.

    Google Scholar 

  • Mitchell, J. V. Education’s challenge to psychology: The prediction of behavior from person-environment interactions.Review of Educational Research, 1969,39, 695–722.

    Article  Google Scholar 

  • Olson, D. R. Introduction. In D. R. Olson (Ed.),NSSE Yearbook: Media and symbols, the forms of expression, communication and education. Chicago: Chicago University Press, 1974.

    Google Scholar 

  • Pace, C. R., & Stern, G. G. An approach to the measurement of psychological characteristics of college environments.Journal of Educational Psychology, 1958,49, 269–277.

    Article  Google Scholar 

  • Peterson, J. C., & Hancock, R. R. Developing mathematical materials for the student’s cognitive style. Paper presented at the annual meeting of the American Educational Research Association, New Orleans, February 1973. ERIC ED 076 423.

  • Peterson, J. C., & Hancock, R. R. Developing mathematical materials for aptitude-treatment interaction. Paper presented at the annual meeting of the American Educational Research Association, Chicago, April 1974.

  • Saettler, P. A history of instructional technology. New York: McGraw-Hill, 1968.

    Google Scholar 

  • Salomon, G. What does it do to Johnny? A cognitive-functionalistic view of research on media. In G. Salomon & R. E. Snow (Eds.),Viewpoints (Bulletin of the School of Education, Indiana University), 1970,46, 33–62.

  • Salomon, G. Can we affect cognitive skills through visual media? An hypothesis and initial findings.AV Communication Review, 1972,20, 401–422.

    Google Scholar 

  • Salomon, G. Cognitive effects of media: The case of Sesame Street in Israel. Address to the biannual meeting of the International Society for the Study of Behavioral Development, Ann Arbor, August 1973.

  • Salomon, G. What is learned and how it is taught. The interaction between media, message, task, and learner. In D. Olson (Ed.),NSSE Yearbook: Media and symbols, the forms of expression, communication and education. Chicago: The University of Chicago Press, 1974.

    Google Scholar 

  • Salomon, G., & Clark, R. E. Re-examining the methodology of research on media and technology in education. Unpublished manuscript, The Hebrew University of Jerusalem, Jerusalem, Israel, April 1974. (Prepublication draft.)

  • Salomon, G., & Sieber, J. E. Relative subjective response uncertainty as function of stimulus-task interaction.American Educational Research Journal, 1970,7, 337–350.

    Article  Google Scholar 

  • Samuels, S. J. Effects of pictures on learning to read, comprehension and attitudes.Review of Educational Research, 1970,40, 397–407.

    Article  Google Scholar 

  • Schwen, T. M. Learner analysis: Some process and content concerns.AV Communication Review, 1973,21, 44–72.

    Google Scholar 

  • Sells, S. B. An interactionist looks at the environment.American Psychologist, 1963,18, 696–702. (a)

    Article  Google Scholar 

  • Sells, S. B.Stimulus determinants of behavior. New York: Ronald Press, 1963. (b)

    Google Scholar 

  • Shulman, L. S. Reconstruction of educational research.Review of Educational Research, 1970,40, 371–396.

    Article  Google Scholar 

  • Snow, R. E. Representative and quasi-representative designs for research on teaching. Address to the annual meeting of the Division of Measurement and Methodology, American Educational Research Association, New Orleans, February 1973.

  • Snow, R. E., & Salomon, G. Aptitudes and instructional media.AV Communication Review, 1968,16, 341–357.

    Google Scholar 

  • Snow, R. E., Tiffin, J., & Seibert, W. F. Individual differences and instructional film effects.Journal of Educational Psychology, 1965,56, 315–326.

    Article  Google Scholar 

  • Thalberg, S. P. An experimental investigation of the relative efficiency of the auditory and visual modes of presentation of verbal material. Unpublished doctoral dissertation, State University of Iowa, 1964.

  • Travers, R. M. W. Research and theory related to audiovisual information transmission (Rev. Ed.), USOE Contract No. 3-20-003. Washington, D.C.: U.S. Department of Health, Education and Welfare, Office of Education, 1967.

    Google Scholar 

  • Tosti, D. T., & Ball, J. R. A behavioral approach to instructional design and media selection.AV Communication Review, 1969,17, 5–25.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Area of Instructional Technology, Syracuse University, 13210, Syracuse, New York

    Richard E. Clark (Associate Professor and Chairman)

Authors
  1. Richard E. Clark
    View author publications

    You can also search for this author in PubMed Google Scholar

Additional information

This article was written while he was director, ERIC Clearinghouse on Information Resources, Stanford University.

Editor’s Note. The material in this article was prepared pursuant to a contract with the National Institute of Education, U.S. Department of Health, Education and Welfare. Contractors undertaking such projects under government sponsorship are encouraged to express freely their judgment in professional and technical matters. Points of view or opinions do not necessarily represent the official view or opinions of the National Institute of Education.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Clark, R.E. Constructing a taxonomy of media attributes for research purposes. ECTJ 23, 197–215 (1975). https://doi.org/10.1007/BF02768378

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02768378

Keywords

Search

Navigation