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Program preferences: Their implications for the educational broadcaster

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References

  1. Carter, Richard F.The Perceived Appeals of Television Program Content. Madison: University of Wisconsin Television Laboratory, Bulletin No. 8; September 1957.

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  2. Carter, Richard F. “On Reactions to Mass Media Content.”AV Communication Review 8: 210–13; July–August 1960.

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Authors and Affiliations

  1. Communications Research Center, College of Communication Arts, Michigan State University, USA

    Malcolm S. MacLean (Associate professor) & Edgar Crane (Assistant professor)

Authors
  1. Malcolm S. MacLean
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  2. Edgar Crane
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Additional information

This is the first of two articles based on a research project carried out by the authors with a team of researchers including Donald F. Kiel, William D. Tarrant, and Lloyd W. Weiden, Jr. The authors also acknowledge the contributions of the staff of Michigan State University’s stations, WMSB-TV and WKAR-Radio and of the University’s department of radio, TV, and film, all of whom counseled them in the early stages and later offered suggestions for the project’s practical application. The National Educational Television and Radio Center and Michigan State University provided funds for the study (6, 8).

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MacLean, M.S., Crane, E. Program preferences: Their implications for the educational broadcaster. AVCR 9, 85–98 (1961). https://doi.org/10.1007/BF02767501

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