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Behavioral and factual analysis

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Audiovisual communication review Aims and scope Submit manuscript

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References

  1. Monroe, Walter S., editor.Encyclopedia of Educational Research. Revised edition. New York: Macmillan, 1950. p. 142.

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  2. Twyford, L. C. “Profile Techniques for Program Analysis.”Audio-Visual Communication Review 2:243–62; Pall 1954.

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  3. U. S. Naval Training Devices Center.Instructional Film Research Reports. NAVEXOS P-1543, Vol. 2. Port Washington, L. I., N. Y.: the Center, June 1956.

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Authors and Affiliations

  1. New York State Education Department, USA

    Loran C. Twyford (Consultant on educational communications)

Authors
  1. Loran C. Twyford
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  2. Hildreth McAshan
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  3. Paul Messier
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  4. Philip Rowley
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Additional information

This paper reports a new method for evaluating the effect of an audio-visual message upon the behavior of the viewers. It contrasts with the usual procedure of measuring the amount of learning or the change in attitudes. This research was carried out under the direction of Loran C. Twyford of the Highway Traffic Safety Center and Audio-Visual Center of Michigan State University under a grant from the Public Health Service (RG-5786).

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Twyford, L.C., McAshan, H., Messier, P. et al. Behavioral and factual analysis. AVCR 7, 182–192 (1959). https://doi.org/10.1007/BF02767483

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