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On content analysis and critical research in mass communication

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Authors and Affiliations

  1. Institute of Communications Research, University of Illinois, USA

    George Gerbner (Assistant professor)

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  1. George Gerbner
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Additional information

In this paper George Gerbner has presented an approach to content analysis which raises basic issues regarding its relationship to critical research.

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Gerbner, G. On content analysis and critical research in mass communication. ECTJ 6, 85–108 (1958). https://doi.org/10.1007/BF02766931

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