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This paper is based on an address delivered at the Annenberg School of Communications, University of Pennsylvania, April 8, 1965.
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Lasswell, H.D. The role of communication arts and sciences in university life. ECTJ 13, 361–373 (1965). https://doi.org/10.1007/BF02766841
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DOI: https://doi.org/10.1007/BF02766841