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Processing information from screen media: A psycholinguistic approach

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Abstract

How do viewers derive meaning from sequenced images shown on a screen? The author attempted to determine whether methodologies employed in psycholinguistic investigation of sentence perception can be used to ascertain how screen media communicate. In the present study, techniques similar to those used to explore linguistic perception were not transferable to the examination of visual perception. However, the author believes that as researchers proceed to explore the area of screen literacy, the analogy with language will continue to be of heuristic value.

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Authors and Affiliations

  1. Department of Speech Communication, Northern Illinois University, 60115, Dekalb, IL

    Farrel Corcoran (assistant professor)

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  1. Farrel Corcoran
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Additional information

The author is grateful to William E. Elliott for his valuable advice in the planning stages of this study.

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Corcoran, F. Processing information from screen media: A psycholinguistic approach. ECTJ 29, 117–128 (1981). https://doi.org/10.1007/BF02766782

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