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Media, mental imagery, and memory

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An Erratum to this article was published on 01 June 1979

Abstract

Recent research indicates that the human information-processing system can gather and store a limited amount of information at any one time. An individual receives stimuli in many forms: auditory, verbal, visual and others, and combinations of these. Stimuli can be presented by single and multiple-channel media; in multichannel presentations interference affects processing and retention. Thirty-two students at the University of Oregon were tested to determine the effects of media on mental imagery and memory. The model incorporates a dual-coding hypothesis, and five single and multiple-channel treatments were used.

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Authors and Affiliations

  1. Department of Mass Communication, Central Missouri State University, 64093, Warrensburg, MO

    Robert L. Clark (Assistant professor of mass communications)

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  1. Robert L. Clark
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Additional information

An erratum to this article is available at http://dx.doi.org/10.1007/BF02765337.

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Clark, R.L. Media, mental imagery, and memory. ECTJ 26, 355–363 (1978). https://doi.org/10.1007/BF02766371

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  • DOI: https://doi.org/10.1007/BF02766371

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