Abstract
This article examines the structure of television pictures as based on the theory of field forces and suggests a series of hypotheses, experimental designs, and statistical treatments to be used in empirical investigations. Various theoretical concepts of composition (field forces) — asymmetry of the screen, main direction, magnetism of the frame, attraction of mass, figure/ground relationships, psychological closure, and vectors — are discussed. The author hopes to encourage future research on the structure of TV pictures that will enhance our understanding of the effects of visual communication media on viewers.
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Metallinos, N. Composition of the TV picture: Some hypotheses to test the forces operating within the television screen. ECTJ 27, 205–214 (1979). https://doi.org/10.1007/BF02765453
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DOI: https://doi.org/10.1007/BF02765453