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Affective rating of color and black-and-white pictures

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Abstract

How does color affect students’ feelings about pictures? Do those feelings vary with sex and age? This study sought to answer those questions by having 148 4th, 7th, and 12th graders rate color and black-and-white slides on nine semantic differential scales — good/bad, happy/ sad, fair/unfair, large/small, strong/weak, heavy/light, fast/slow, hot/cold, restless/ quiet — and a blue/red scale.

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Winn, W., Everett, R.J. Affective rating of color and black-and-white pictures. ECTJ 27, 148–156 (1979). https://doi.org/10.1007/BF02765335

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