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Perception, communication and educational research: A transactional view

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Summary

We have not presented a transactional theory, since, so far as we know, there is no one such theory to present. Instead, we have outlined some transactional viewpoints which we consider potentially useful in audiovisual communication, learning resources development, and research in these areas. We have suggested some implications and advantages of transactional assumptions.

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Authors and Affiliations

  1. Michigan State University, USA

    Hans Toch (Associate professor of psychology) & Malcolm S. MacLean (Professor of communication and acting director of the Communications Research Center)

Authors
  1. Hans Toch
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  2. Malcolm S. MacLean
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Toch, H., MacLean, M.S. Perception, communication and educational research: A transactional view. ECTJ 10, 55–77 (1962). https://doi.org/10.1007/BF02765241

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