Skip to main content
SpringerLink
Log in

Book review

  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

References

  • Advertising and Communicatin Management by Michael L. Ray (Englewood Cliffs, NJ: Prentice-Hall, Inc., 1982, 640 pages, $26.95)

  • Children's Media Marketing, 2nd edition by Carol A. Emmens (New York: Neal Schuman, 1982, 353 pages, $29.95)

    Google Scholar 

  • Exploring Marketing Research by William G. Zikmund (Chicago: The Dryden Press. 1982, 657 pp., $19.95)

    Google Scholar 

  • Marketing Research, Second Edition by David A. Aaker and George S. Day (New York: John Wiley & Sons, Inc. 731 pages, $27.95)

  • Marketing: Measurement and Methods, third edition by Donald S. Tull and Del I. Hawkins (New York: Macmillan Publishing Company, 1984, 794 pp., $26.95)

    Google Scholar 

  • The Sale Manager's Book of Marketing Planning by David W. Cravens (Homewood, Illinois: Dow Jones - Irwing, Inc., 1983, 244 pages, $22.95)

    Google Scholar 

  • Professional Selling; Text & Cases by Danny N. Bellenger and Thomas N. Ingram (New York: MacMillan Publishing Company, 1984, 418 p.p.)

    Google Scholar 

  • Marketing Management: A Strategic Planning Approach by Victor P. Buell (New York, McGraw-Hill Book Company, 1984, 682 pages, $28.95)

    Google Scholar 

  • Marketing Management: Concepts, Practice and Cases by Robert W. Haas and Thomas R. Wotruba (Piano, Texas: Business Publications, Inc., 1983, 513pp. $28.95)

    Google Scholar 

  • Marketing Theory: Philosophy of Science Perspective by Robert Bush and Shelby D. Hunt (eds.) (Chicago: American Marketing Association, 1982, 315 pages, $24.00.)

    Google Scholar 

  • Emerging Perspectives on Services Marketing: Proceeduings by Leonard L. Berry, G. Lynn Shostack and Gregory D. Upah, (Chicago, Ill.: American Marketing Association, 1983, 146 pages, $16.00)

    Google Scholar 

  • Marketing for Public and Nonprofit Managers by Christopher H. Lovelock dand Charles B. Weinbers (New York: John Wiley, 1984, 607 pages, $29.95)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Arizona State University, Arizona, USA

    Richard F. Beltramini

  2. Georgia State University, Georgia, USA

    Roy L. Moore

  3. Georgia Institute of Technology, Georgia, USA

    Naresh K. Malhotra

  4. Sophisticated Data Research, Inc., Atlanta, Georgia

    Gary M. Mullet Ph.D.

  5. Purdue University, West Lafayette, USA

    Myron Gable

  6. New Mexico State University, New Mexico, USA

    Robin Peterson

  7. Memphis State University, Memphis, USA

    Peter K. Tat & Robert L. Berl

  8. Rockhurst College, Kansas, USA

    Edward J. Ryan

  9. University of Mississippi, Mississippi, USA

    Stephen J. Grove

  10. University of Notre Dame, Notre Dame, USA

    Patrick E. Murphy

  11. Florida State University, Arizona, USA

    Ronald E. Goldsmith

Authors
  1. Richard F. Beltramini
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Roy L. Moore
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Naresh K. Malhotra
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Gary M. Mullet Ph.D.
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Ronald E. Goldsmith
    View author publications

    You can also search for this author in PubMed Google Scholar

  6. Myron Gable
    View author publications

    You can also search for this author in PubMed Google Scholar

  7. Robin Peterson
    View author publications

    You can also search for this author in PubMed Google Scholar

  8. Peter K. Tat
    View author publications

    You can also search for this author in PubMed Google Scholar

  9. Edward J. Ryan
    View author publications

    You can also search for this author in PubMed Google Scholar

  10. Stephen J. Grove
    View author publications

    You can also search for this author in PubMed Google Scholar

  11. Robert L. Berl
    View author publications

    You can also search for this author in PubMed Google Scholar

  12. Patrick E. Murphy
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Beltramini, R.F., Moore, R.L., Malhotra, N.K. et al. Book review. JAMS 13, 317–329 (1985). https://doi.org/10.1007/BF02729953

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02729953

Search

Navigation