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The impact of a specialty retail center on downtown shopping behavior

  • Part II: Retailing Management
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Abstract

This article describes a three year longitudinal study of the impact of the opening of a specialty retail center on shopping, dining-out, and entertainment behavior of a random sample of residents of a major metropolitan area. The results show a dramatic increase in the percentage of residents who visited the specialty center for dining-out and entertainment with a residual effect of increased visits to surrounding cultural and entertainment facilities.

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Maronick, T.J., Stiff, R.M. The impact of a specialty retail center on downtown shopping behavior. JAMS 13, 292–306 (1985). https://doi.org/10.1007/BF02729951

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